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Marketing experts and professors Annie Wilson and Ryan Hamilton, through dozens of cases, provide insight into how brands can drive growth by attracting new segments without alienating or losing their current customers. They also explore how brands can more strategically select and manage customer segments to drive high velocity growth and symbiotic segment relationships.

Based on an extensive global research program conducted in nineteen countries around the world surveying over forty-eight thousand people, The Archetype Effect delivers a new framework to understand and cater to worker motivators across roles, industries, and organizations. This book shows how workers can be classified into six major archetypes based on their motivations, and describes how recent disruptions, such as gig work, remote work and AI-assisted automation, are impacting worker motivators overall.

This book is the book you wish your terrible former manager had read: a manual and silent mentor to help managers navigate the trickiest of days in their role and allow team members to do their best work. From Gen X to Gen Alpha and everyone else in between. From the first to the 500th time you have to hire or fire someone, understanding how on earth that ‘performance management’ thing works (properly), and if appraisals are crap, what do we do instead? – this book is the bible to follow to nail managing people.

Minda Harts knows from years of experience as a highly sought-after workplace consultant how a lack of trust between colleagues, managers, and executive leaders is bad for business and our own professional well-being. That’s where the seven workplace trust languages come into play.

Unlock your potential with Front Porch Wisdom, a powerful guide for women of color navigating the complex landscapes of leadership. Authored by Dr. Froswa' Booker-Drew, Front Porch Wisdom fills a crucial gap in leadership books by focusing on faith and workplace journeys unique to women of color. Each chapter is an invitation to explore tools and insights tailored for nonprofit management, corporate environments, and beyond. With wisdom accumulated from a lifetime of leadership and community engagement, Dr. Booker-Drew offers a safe and reflective space for thinking, learning, and growing.

Be Honest. Be Curious. Be Flexible. What if the biggest obstacle to your success is something you can't even see? Intellectual humility, intellectual curiosity and cognitive flexibility can transform the way you lead, think and grow. In Blindspotting, award-winning leadership expert Dr Kirstin Ferguson reveals how the best leaders aren't those with all the answers - they're the ones who can say, 'I don't know . . . yet.'

How are some people so much smarter than the rest of us? Where do visionary creatives and savvy decision-makers like Vincent van Gogh, Steve Jobs, Abraham Lincoln, Maya Angelou, Nikola Tesla, Marie Curie, Albert Einstein, Wayne Gretzky, Warren Buffett, and William Shakespeare get their extraordinary mental abilities? In 2021, researchers at Ohio State’s Project Narrative, renowned for collaborations with NASA, Hollywood, and Silicon Valley, announced they had the answer. They named it Primal Intelligence.

But there is a solution. In Rebooting Tech Culture, Whitney explains that the same values at the heart of a culture of innovation—creativity, courage, confidence, curiosity, communication, and community—can also foster a culture that is welcoming to all employees. Drawing on more than fifty interviews with tech executives and a survey of 1,000 people in tech, she shows how these "six Cs" can power real change in technology organizations, creating workplaces where anyone can be successful and where innovation thrives.

Great teams can sometimes feel like magic. It's hard to pin down just why they work so well. But what seems like magic is explainable, and replicable. It starts with team culture. Much has been written about the power of emotional intelligence at the individual level, but little has been said about the benefits of this concept for groups. In this book, social and organizational psychologist and professor Vanessa Urch Druskat combines thirty years of research and team development to present a model for building and leading emotionally intelligent teams.

Neurodivergent people often thwarted in academic and corporate careers because we don't know the unwritten social codes of large organisations, even though we excel at strategic thinking. Practical, inspiring and no-nonsense, this book is full of essential advice on the core principles of leadership—and how to capitalise on neurodivergent strengths whilst navigating common pitfalls. Whether you're already a leader—or just starting out on your leadership journey, this is your bible for self-care, self-evaluation and self-advocacy.

Hopping over the Rabbit Hole chronicles the rise, fall, and resurgence of SkyBridge Capital founder Anthony Scaramucci, giving you a primer on how to thrive in an unpredictable business environment. The sheer number of American success stories has created a false impression that becoming an entrepreneur is a can't-miss endeavor—but nothing could be further from the truth. In the real world, an entrepreneur batting .150 goes directly to the Hall of Fame. Things happen. You make a bad hire, a bad strategic decision, or suffer the consequences of an unforeseen market crash.

The basis for powerful, effective leadership comes from within. It comes from understanding the people, ideas, and events that have shaped your worldview and how these influences express themselves in your leadership style. In Manage Yourself to Lead Others, leadership expert Margaret Andrews guides you to understand yourself and to translate this understanding into effectively managing yourself, leading others, working with your boss, and making better decisions.

Crucibles: History's Most Formidable Rites of Passage explores fourteen elite organizations, with a special emphasis on the onerous trials designed to cull initiates from aspirants. It analyzes the underlying commonalities of such trials, describing how they work, why people are willing to subject themselves to such rigors, and how such tests benefit or harm the organizations that require them.

Employees who buy into a company’s purpose and goals are the key to driving sustainable bottom-line improvements. Here’s how to get lots of them.

More than two thousand years ago, a group of philosophers known as the Stoics analyzed life's predicaments and came up with simple solutions. The principles they identified were so profound that they formed the basis of many major modern psychotherapies. They are easy to use and powerful, and they can be applied to modern life and its problems. Often we don't pay much attention to simple principles because we don't believe simple things can be effective, but when understood and consistently practiced, simple principles can have a profound effect on our lives.

It has been over 50 years since the death of Martin Luther King Jr. and yet his presence and words continue to influence our culture and impact the lives of millions of people, young and old, of all colors and backgrounds. There is no doubt that he embodied a different kind of leadership in his time and achieved a level of influence few would have thought possible for black man born in Atlanta just before the great depression.

In Radical Tenderness, Gisele Barreto Fetterman courageously shares her story of power through vulnerability—from her childhood survival years as a Brazilian-American undocumented immigrant, to the prejudice she experienced in corporate and political settings, to her hardships and resilience stepping into her husband’s role when he suffered a stroke. Through it all Gisele learned that leading with tenderness—whether at the office, as a boss, or as a human being—can help us face challenges in a healthier, more authentic way, and in turn guides others to do the same.

Leadership is not about position, it is about influence. You can be a leader no matter what your rank or position. It is not about power, it is about selflessness. You cannot be a good leader unless you can also be a good follower. Good leaders don't shine, they reflect. Lessons like these are the core of this book. The stories in this book are about leaders who were challenged at all corners, adapted, improvised, and overcame.

Having leverage—in the form of intelligence, charm, beauty, money, status, or insider knowledge—often gives you an advantage in an interaction. When it doesn’t, or when you don’t have any, people often turn to tricks and schemes that run the risk of damaging personal relationships. In The Upper Hand human behavioral scientist and sought-after speaker, advisor, and coach Dr. Abbie Maroño shows you how to influence people and situations in your favor with skill and integrity—and without the need for leverage or coercion.

Too often, the stories of corporate scandals are narrated like Hollywood movies in which once-celebrated CEOs are unmasked as sociopaths and ultimately convicted for their crimes. What we fail to realize, however, is that most bad things are done by average people with honorable values and no bad intentions. In The Dark Pattern, two experts in business ethics and decision-making challenge the conventional view that corporate misconduct happens because of a handful of bad actors.