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This Is Marketing
- You Can't Be Seen Until You Learn to See
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 7 h y 2 m
- Versión completa
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General4.5 out of 5 stars 4,276
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Narración:4.5 out of 5 stars 3,611
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Historia4.5 out of 5 stars 3,565
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
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1 out of 5 stars
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Series of Anecdotes Without Any Actionable Insight
- De JL en 11-19-18
- This Is Marketing
- You Can't Be Seen Until You Learn to See
- De: Seth Godin
- Narrado por: Seth Godin
Changed my thinking on marketing
Revisado: 12-16-19
I’m not a marketer by trade and have never liked marketing because I felt like it was fake. I love being real and genuine with people, but I am trying to make some changes (products and services) to help people and haven’t known how to do that without marketing. However this book totally changed my thinking on marketing. I love basically everything Seth talked about here especially how marketing is all about empathy and service. And I really appreciate one of the final sections on marketing to yourself. Thank you for changing me Seth!
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Summary: Never Split the Difference by Chris Voss and Tahl Raz
- Negotiating as If Your Life Depended on It
- De: Quality Summaries
- Narrado por: David Margittai
- Duración: 1 h y 13 m
- Versión completa
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General4.5 out of 5 stars 319
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Narración:4.5 out of 5 stars 269
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Historia4.5 out of 5 stars 267
Discover how to develop negotiating skills that will work in your favor every single time with the help of this audio summary. This book allows you to skip to the nuggets of wisdom and actionable content in a very easily absorbed, accessible way, including key takeaways at the end of each chapter. This book summarizes the original in detail to help people effectively understand, articulate, and imbibe the original book. This book is not meant to replace the original book but to serve as a companion to it.
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5 out of 5 stars
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Great preview and synopsis of book.
- De Raymon E. Heddy III en 03-28-19
- Summary: Never Split the Difference by Chris Voss and Tahl Raz
- Negotiating as If Your Life Depended on It
- De: Quality Summaries
- Narrado por: David Margittai
Great thoughts, need more on money negotiatio
Revisado: 11-04-19
I really value the principles covered but wish there was more on money negotiations, such as business deals.
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