Ken Wells

Alarming and Entertaining book

Revisado: 10-17-22

This was a book in the mid 1980s commenting how how the television medium was magnetically changing the communication by its own nature. It is fun, funny, and scary. Some of the thesis conclusions raise the hair on the back of your neck knowing that we are deep in it with this interwebs stuff.

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The title is confusing. Great content inside.

Revisado: 09-25-22

To me this book feels like the 2nd half of "The Lean Startup" (another confusing title) and is just about as exciting provides a great deal of clarity and fine tuning with methods that have been oversimplified or bastardized (like the term MVP).

Also, I'm reminded of flipping things around for a more accurate picture. For example "The customer does not want a quarter inch drill. They want a quarter inch hole.“

Some years ago I learned the difference between features and benefits. Features are in the product. Benefits are in the customer's mind.

As Teresa points out, in software, the customer does not want your product, they want what they can do with your product. "I got my taxes done!"

This book has earned a couple more reads from me, so get your own.

As an interaction designer, I expect this will help use outputs to create OUTCOMES. I just beed the other two in my trio.

OUTCOMES! OUTCOMES! OUTCOMES!

"It's not a car, it's a driving experience."

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Eye opening.

Revisado: 10-04-20

I have sometimes believed that Economics is a subset of psychology even though my regard for psychologists is very choppy. And Ironically, as Dr Sowell deliberately injects human thoughts and behavior to illustrate some woefully innadequate assumptions from a variety of economists, intellectuals, and politicians.

Some of the examples are quite disturbing. And other examples are laugh-out-loud sarcastic ridicule.

I learned some things.
The potential for abundance is exponential.
You want the least amount of government possible.
Trust and reputation is money. Time is money.
Skin in the game improves outcomes.
People that gain favor by predicting Economics rarely suffer from their predictions.

There is no static picture of economics anymore than there is a static picture of the middle of a baseball game.

The desire to simplify economics is the main reason economies suffer harm.

I could not help but think of a WSJ cover story about the impending "Sand Shortage" that made me laugh all day. There is no sand shortage. There was a hesitation of resources of a specific kind if sand used in fracturing mining of oil. This is the kinds of things the Dr Sowell explains that are much less obvious.

For example, the world has plenty of oil that is simply too costly to get at. So it is not counted. And this makes the sense that we are running out of oil seem real, when it is not.

He noted that no one died from three mile island nuclear faculty except for a couple people who were killed in automobile accident while trying to escape the "deadly disaster."

my only question now is which book do I read next?

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I wish I had this book in 9th grade.

Revisado: 10-15-19

Quite fun and fresh walk around the block from about 10-12 thousand years ago when farming kicked in. Really fun writer. A bit repetitive here and there. And although I admire and enjoy some of his sudden assertions weaved in, some might find this jagged.

I wish this was one of my high school teachers. I will take a break to consider the read, I will come back around for part deus. :-)

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Pretty Fun

Revisado: 09-03-18

as usual I really enjoyed Ann coulter's smarmy sarcasm. my only gripe with most of her books is sometimes when proving a point she goes on with too many examples after 5 or 6 will do. at these moments in the book it's like somebody to keep saying the same joke over and over again thinking it will increase laughs. I love Ann Coulter she's a great American and this is who the founders meant when they meant the Press should be watching the Watchers.

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I wish Dinesh was the reader.

Revisado: 06-09-18

I wish Dinesh was the reader. However the book was very informative and I have some things to look up for myself now.

I remember about 10 years ago, I was trying to figure out the definition of fascism and Fascism. To my dismay, there was so much crappy information that all I could figure out was 'some sticks bundled together' to make something stronger. Like rope is a bunch of strings. Politically, I came to imagine it started out like Be Pluribus Unum. When I asked 'well informed people' I would get blank stare, or, 'It's terrible', or That was Mouselinni, not Hitler.

But a couple years ago I saw AntiFA come on the scene, I thought it was supposed to mean Anti First Amendment. When I found out it was supposed to be Anti Fascism, I could not believe it. I thought to myself "this is the exact conduct I learned about in WW2 history, black shirts and brown shirts."

Of course it is pretty easy to see how all kinds of people have been changing history and changing word meanings all along mankind. For example if you are anything about individual freedoms, then that means you are now a RIGHT WING NATIONALIST, homophobe, bigot, rascist, bla, bla, bla.

It also occurred to me that the left is using playground 'girl rules' that change during the game. But the older I get the more I see that the left has been using 'girl rules' as long as I've been alive.

When cable TV was new, I watched CSPAN and saw the house debate first hand and it became obvious that I've never seen it before. Someone else has been telling me what to think about the congressional deliberations. And more importantly, the news has been telling me what to think all my life.

This was the moment when it sank it. Freedom is about free individuals. And the convoluted Constitution may be more genious and perfect than anything written so far. They flipped it around. Here is what the goverment MAY NOT DO. It's brilliant. Yet the most power hungry seem to find their way in mock these protections of the individual liberty as old fashioned silliness. For the left, this is not a war of ideas. It is a war for power. I feel sad for good hearted liberals that have to find out their leaders are fallible humans and sometimes flat evil.

When I listen to this book I fully understand how so many people don't really want to know everything. It's painful. We are monkeys with a glimmer of hope. And this is the best glimmer so far. When I listen to his book I wonder how have we lasted so long with freedom. I pray to God that we can keep freedom alive.

On this 75th anniversary of the WW2, I am 53 years old and history gets closer and closer. At my age now ... WW2 just happened a little while ago. When I was a child WW2 was just old time movie stuff from a million years ago. We need to be careful with this precious gift of freedom and guard it very deliberately against the muddy waters of changing history and changing the meaning of words.

Excellent digging and thesis on Dinesh's part. Maybe God needed him to be in jail for 8 months of night, so he could get his head clear and then continue on with his challenges to the big lies all around us. Go Dinesh. Congratulations on the full pardon. You can vote again. And keep on writing.

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Stand Up Straight with Your Shoulders Back!

Revisado: 02-18-18

Challenging, thought provoking, engaging, inspiring, now and again painfully dark, and sometimes laugh out loud funny. I was so pleased to find this book. And more pleased at the audio version. (I am well heard more than read). And I was triply delighted that Jordan read the audio himself. His voice is magnetically charismatic with the slight high pitch that makes him more accessible and sincere. I am considering all the rules. I've embraced rule one whole hearted, and I can feel better, and see than most everyone I look at feels better too.

God made me 6' 7” and it's part of my job to make the world know that I am not intending evil, but I am certainly dangerous too, especially if you are a bully. Great Book!

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Good Stuff.

Revisado: 01-28-18

This is the best marketing book I've read so far. And I've read a lot. Visit the website first, and you can tell if it would be in your interest.

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Good Things to Ponder

Revisado: 05-28-17

Good book but starts to repeat. Some good examples of tripping you up questions. read it.

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This book is so sci-fi.

Revisado: 03-16-17

I really love this book. It's elegant literature. It has great sweeping scene changes and different slices of perspectives. It has tons of really really sci-fi concepts mixed with economics, human natures, empathy and Maciavalian agendas crashing together. Great stuff.

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