S. Wheelhouse
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Customer Success
- How Innovative Companies Are Reducing Churn and Growing Recurring Revenue
- De: Nick Mehta, Dan Steinman, Lincoln Murphy
- Narrado por: Tim Andres Pabon
- Duración: 8 h y 25 m
- Versión completa
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General
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Narración:
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Historia
The subscription business model is hot - from software to music to movies to diet programs, investors and public markets want businesses that create recurring payments from unlimited customers. The old sales and marketing methods can handle attracting new customers for growth; however, only in the last five years has a discipline emerged that views growth in relation to retention, not just sales.
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Business to Company???
- De S. Wheelhouse en 12-07-18
- Customer Success
- How Innovative Companies Are Reducing Churn and Growing Recurring Revenue
- De: Nick Mehta, Dan Steinman, Lincoln Murphy
- Narrado por: Tim Andres Pabon
Business to Company???
Revisado: 12-07-18
Lots of practical ideas from a variety of contributors. I have the print version as well, the narrator interpreted B2C as Business to Company, rather than Consumer - it confused me for the first half of the book.
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