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Crossing the Chasm
- Marketing and Selling Technology Projects to Mainstream Customers
- De: Geoffrey A. Moore
- Narrado por: Mike Chamberlain
- Duración: 9 h y 45 m
- Versión completa
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General4.5 out of 5 stars 1,285
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Narración:4.5 out of 5 stars 1,007
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Historia4 out of 5 stars 1,002
Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
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2 out of 5 stars
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Outdated
- De Rebecca Savage en 01-05-15
- Crossing the Chasm
- Marketing and Selling Technology Projects to Mainstream Customers
- De: Geoffrey A. Moore
- Narrado por: Mike Chamberlain
Misleading Release Date of 2012. content date:1998
Revisado: 04-10-13
Is there anything you would change about this book?
I would update it to present day. The book is extremely insightful and some of the practices hold true, but it's misleading that the release date says 2012.
What could Geoffrey A. Moore have done to make this a more enjoyable book for you?
He could have included a couple of jokes in the book. Lawyer jokes are usually good. Also, Attorney jokes are funny.
Or he could have made me a sandwich while I was reading it. That would have been great.
If this book were a movie would you go see it?
Seriously? A book about segmenting markets and focusing efforts to cross an invisible chasm between innovators/visionaries and early stage adopters? That sounds like it would be a fascinating movie. Sign me up for the rights. Maybe we can cast Colin Powell, Ben Stein and Margaret Thatcher to really push it over the top of excitement.
"Filling the Chasm", on the other hand might be a movie that more people would see. Not me, of course. That's gross.
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esto le resultó útil a 7 personas
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The 5 Levels of Leadership
- Proven Steps to Maximize Your Potential
- De: John C. Maxwell
- Narrado por: John C. Maxwell
- Duración: 7 h y 13 m
- Versión completa
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General4.5 out of 5 stars 3,044
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Narración:4.5 out of 5 stars 2,601
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Historia4.5 out of 5 stars 2,564
Use this helpful audiobook to learn about the leadership tools to fuel success, grow your team, and become the visionary you were meant to be. True leadership isn't a matter of having a certain job or title. In fact, being chosen for a position is only the first of the five levels every effective leader achieves. To become more than "the boss" people follow only because they are required to, you have to master the ability to invest in people and inspire them. To grow further in your role, you must achieve results and build a team that produces.
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4 out of 5 stars
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Relevant and Applicable
- De SpendThrift en 12-30-11
- The 5 Levels of Leadership
- Proven Steps to Maximize Your Potential
- De: John C. Maxwell
- Narrado por: John C. Maxwell
Found myself dozing off....while walking.
Revisado: 11-30-12
Is there anything you would change about this book?
I would have hired another narrator. This guy sounds like Leon Redbone. (And yes, I know that 'this guy' is the famous John C. Maxwell). He just sounds bored. The content may have otherwise been interesting. It was also hard to take the self-assessment tests at the beginning while I was walking around town.
Would you be willing to try another book from John C. Maxwell? Why or why not?
possibly. But not read by him. I missed half the content of this one because his voice was so off-putting.
Who would you have cast as narrator instead of John C. Maxwell?
Denzel Washington. He'd be like, "Oh really, Leadership??? You gonna come at ME?!?!? YOU KNOW WHO THE @&#$ I AM?!?!?"
Or the guy who narrated the Talent Code, John Farrell. That dude knows how to look at words and spit them out of him mouth just the way I like it.
Do you think The 5 Levels of Leadership needs a follow-up book? Why or why not?
I think it would be cool to add a 6th level of Leadership. Just to piss people off. You know, just when you think you're ready, he Miyagis you. "Not ready, Daniel-san!"
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