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Why She Buys
- The New Strategy for Reaching the World’s Most Powerful Consumers
- De: Bridget Brennan
- Narrado por: Vanessa Daniels
- Duración: 7 h y 22 m
- Versión completa
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General4.5 out of 5 stars 71
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Narración:4.5 out of 5 stars 62
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Historia4.5 out of 5 stars 62
If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving nearly 80 percent of consumer household spending in the United States alone. They hold the purse strings, and when they've got a tight grip on them as they do now, companies must be shrewder than ever to win them over.
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2 out of 5 stars
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A little dishonest
- De Romelio en 02-21-19
- Why She Buys
- The New Strategy for Reaching the World’s Most Powerful Consumers
- De: Bridget Brennan
- Narrado por: Vanessa Daniels
alright read but dated
Revisado: 03-23-19
Its alright and has information just seems very dated and based on too many stereotypes.
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