Luis Cuebas

Compelling and straight-shooting wisdom for coping with whatever challenges life throws at us from the New York Times best-selling author of Unfu*k Yourself. In Unfu*k Yourself, Gary John Bishop taught millions of listeners how to silence the negative, self-sabotaging voice in their head to thrive. In Wise as Fu*k, he expands on his ideas, redefining what it means to be wise and showing how to tackle problems and improve our lives and those of others.

People don't buy from people they like. No! Your buyer doesn't care about you or your product or service. It's not your job to overcome objections, it's your buyer's. Closing isn't a skill of good salespeople; it's the skill of weak salespeople. Price isn't the main reason salespeople lose the sale. Gap Selling shreds traditional and closely held sales beliefs that have been hurting salespeople for decades. For years, salespeople have embraced a myriad of sales tactics and belief systems that have unknowingly created many of the issues they have been trying to avoid.