Christie Bailey
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Why She Buys
- The New Strategy for Reaching the World’s Most Powerful Consumers
- De: Bridget Brennan
- Narrado por: Vanessa Daniels
- Duración: 7 h y 22 m
- Versión completa
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General4.5 out of 5 stars 71
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Narración:4.5 out of 5 stars 62
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Historia4.5 out of 5 stars 62
If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving nearly 80 percent of consumer household spending in the United States alone. They hold the purse strings, and when they've got a tight grip on them as they do now, companies must be shrewder than ever to win them over.
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2 out of 5 stars
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A little dishonest
- De Romelio en 02-21-19
- Why She Buys
- The New Strategy for Reaching the World’s Most Powerful Consumers
- De: Bridget Brennan
- Narrado por: Vanessa Daniels
Horrible narration, repetitive content
Revisado: 08-14-17
What would have made Why She Buys better?
The narration could have been less monotone, more interesting. The content was way too scientific and not at all practical if you're looking to apply concepts to your business.
What was most disappointing about Bridget Brennan’s story?
First off the narrator made me want to scratch my eyeballs out.. so freaking monotone. I was looking for some useful, concise information that I could use and apply to my business in a practical manner. This is a long, drawn out narration of the author's personal experiences and subsequent research.
Would you be willing to try another one of Vanessa Daniels’s performances?
No.
You didn’t love this book... but did it have any redeeming qualities?
No.. I couldn't bring myself to get past the first few chapters.
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