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The Ultimate Question
- Driving Good Profits and True Growth
- De: Fred Reichheld
- Narrado por: Fred Reichheld
- Duración: 5 h
- Versión completa
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General
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Narración:
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Historia
In this revolutionary management audiobook, Fred Reichheld reduces all business success into one question. "Would you recommend this business to a friend?" According to Reichheld, this measure of customer satisfaction should be at the heart of all strategic decisions made by every company. He presents compelling case studies to show how customer satisfaction is more important than any business criterion besides profits.
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Good idea, poorly narrated
- De Bridgette en 04-05-08
- The Ultimate Question
- Driving Good Profits and True Growth
- De: Fred Reichheld
- Narrado por: Fred Reichheld
Good idea, poorly narrated
Revisado: 04-05-08
I like the idea and the concept of this book - a little overexplained, but that's forgivable. The narration, and editing, of the audio however, are very poor - the repeat takes are so badly cut together, it makes the narrator sound like a non-native English speaker who isn't always sure where to put the emphasis in a sentence.
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