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The Ultimate Question 2.0 (Revised and Expanded Edition)
- How Net Promoter Companies Thrive in a Customer-Driven World
- De: Fred Reichheld, Rob Markey
- Narrado por: Walter Dixon
- Duración: 8 h
- Versión completa
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General4.5 out of 5 stars 324
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Narración:4.5 out of 5 stars 263
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Historia4.5 out of 5 stars 258
In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company’s future: “Would you recommend us to a friend?” By asking customers this question, you identify detractors, who sully your firm’s reputation and readily switch to competitors, and promoters, who generate good profits and true, sustainable growth.You also generate a vital metric: your Net Promoter Score.
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2 out of 5 stars
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No substance
- De Douglas en 04-01-13
- The Ultimate Question 2.0 (Revised and Expanded Edition)
- How Net Promoter Companies Thrive in a Customer-Driven World
- De: Fred Reichheld, Rob Markey
- Narrado por: Walter Dixon
if your unfamiliar with nps this is your book
Revisado: 10-02-16
the only nack I have on the book is that it could be Summed up in a quarter of the length. over half the book is Customer loyalty stories.
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