Joe Scerbo
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Becoming Trader Joe
- How I Did Business My Way and Still Beat the Big Guys
- De: Joe Coulombe, Patty Civalleri - contributor
- Narrado por: Mark Smeby
- Duración: 7 h y 33 m
- Versión completa
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General4.5 out of 5 stars 330
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Narración:4.5 out of 5 stars 271
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Historia4.5 out of 5 stars 270
Joe Coulombe founded what would become Trader Joe’s in the late 1960s and helped shape it into the beloved, quirky food chain it is today. Realizing early on that he could not compete and win by playing the same game his bigger competitors were playing, he decided to build a store for educated people of somewhat modest means. In this way, Joe laid down a blueprint for other business owners to follow to build their own unique shopping experience that customers love, and a work environment that employees love being a part of.
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3 out of 5 stars
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Many mispronunciations
- De Maria Francesca en 06-26-21
- Becoming Trader Joe
- How I Did Business My Way and Still Beat the Big Guys
- De: Joe Coulombe, Patty Civalleri - contributor
- Narrado por: Mark Smeby
I love the store even more
Revisado: 12-07-21
Joe writes a great, thoughtful and meaningful book on his legacy and the history of Trader Joe’s. I really enjoyed how he intertwined the history of business in the United States over the last 70 years as well.
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