Kahle G. Jackett
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The 22 Immutable Laws of Marketing
- De: Al Ries, Jack Trout
- Narrado por: David Drummond
- Duración: 3 h y 6 m
- Versión completa
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General4.5 out of 5 stars 2,104
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Narración:4.5 out of 5 stars 1,741
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Historia4.5 out of 5 stars 1,721
As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.
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4 out of 5 stars
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Highly recommended, but could use an update.
- De T. M. Castagna en 12-01-15
- The 22 Immutable Laws of Marketing
- De: Al Ries, Jack Trout
- Narrado por: David Drummond
On my 5th listen
Revisado: 05-29-22
Been a graphic designer the last 10 years and was recently promoted to creative director and a good friend recommended this book. I’m biased as it confirms what I’ve always believed and some. Absolutely fantastic. I know people say well it’s outdated and my response to someone who thinks that way is “keep thinking that way” it means less competition for me.
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