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Making the Jump into Small Business Ownership provides the information, encouragement, and insight you need to go from dream to reality. Woven throughout are bits of practical advice based on the authors' years of experience, as well as stories of ordinary people doing extraordinary things through small business ownership. With this book as your guide, you can "make the jump" and start creating your own success story.

Have you ever wondered why it’s so easy to talk with some people and not with others? It’s simple - you speak the same language! This doesn’t mean that you both speak English or have a similar dialect. It means that you connect with them on some level. In selling, building trusting relationships is all about understanding people who are different from you and being flexible enough in your communication skills to relate to them. This is a learned skill!