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Experimentation Works
- The Surprising Power of Business Experiments
- De: Stefan H. Thomke
- Narrado por: Walter Dixon
- Duración: 7 h y 44 m
- Versión completa
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General
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Narración:
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Historia
When it comes to improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. They discover that intuition, experience, and big data alone don't work. What does? Running disciplined business experiments. And what if companies roll out new products or introduce new customer experiences without running these experiments? They fly blind. That's what Harvard Business School professor Stefan Thomke shows in this rigorously researched and eye-opening book.
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Author should have dive deeper
- De Cristi en 11-22-20
- Experimentation Works
- The Surprising Power of Business Experiments
- De: Stefan H. Thomke
- Narrado por: Walter Dixon
must read for product people
Revisado: 03-23-24
the content is so rich, learned a lot, all product manager can learn a bit or 2 from this book.
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