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The protagonist of Just Do It is Phil Knight, a reclusive billionaire who started a two-man operation importing Japanese running shoes and built it into a $4 billion company. Irreverent, unpredictable, and leery of the sports establishment, Knight created the most muscular jock culture in business, a place where employees routinely took two hours at lunch to work out and then strategized late into the night in their holy war against competitors Reebok and Adidas.

Filled with confidence and no small measure of arrogance, young Lee Starfinder, along with Millet Gristall, set off on their very first adventure. Lee quickly discovers that life beyond Hazrah can be far deadlier than he could have ever imagined. And soon he must learn that muscle and steel cannot replace loyalty, bravery and friendship.