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The 22 Immutable Laws of Branding
- De: Al Ries, Laura Ries
- Narrado por: Al Ries, Laura Ries
- Duración: 1 h y 35 m
- Versión resumida
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General4 out of 5 stars 152
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Narración:4 out of 5 stars 85
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Historia4 out of 5 stars 83
Learn the laws of branding in the branding bible: The 22 Immutable Laws of Branding. Brilliant, bold, and mercifully brief, this is the definitive work on branding, distilling the complex principles and theories espoused in other long-winded, high-priced professional marketing tomes into 22 quick and easy-to-listen-to vignettes.
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2 out of 5 stars
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Difficult to listen to
- De creative_seattle en 10-06-10
- The 22 Immutable Laws of Branding
- De: Al Ries, Laura Ries
- Narrado por: Al Ries, Laura Ries
Some great concepts here.
Revisado: 08-31-19
Many of the concepts in this book still apply in 2019. The laws of extension and contraction for example, still relevant. It would be great to hear an update to this book that takes into account the age of Amazon, Google, social media, and the two way dialogue between a user and company that influences branding in digital usage brands.
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