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What Great Brands Do
- The Seven Brand-Building Principles that Separate the Best from the Rest
- De: Denise Lee Yohn
- Narrado por: Julie McKay
- Duración: 8 h y 18 m
- Versión completa
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General4.5 out of 5 stars 9
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Narración:5 out of 5 stars 8
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Historia4 out of 5 stars 8
Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from 25 years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy.
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5 out of 5 stars
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A must have!!!!!
- De Amazon Customer en 05-16-24
- What Great Brands Do
- The Seven Brand-Building Principles that Separate the Best from the Rest
- De: Denise Lee Yohn
- Narrado por: Julie McKay
I loved the books
Revisado: 08-19-23
Concise, devoid of bias, crystal-clear in its message, and supported by effective illustrations that enhance comprehension.
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