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Small Data
- The Tiny Clues That Uncover Huge Trends
- De: Martin Lindstrom
- Narrado por: Ricco Fajardo
- Duración: 8 h y 4 m
- Versión completa
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General4 out of 5 stars 583
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Narración:4.5 out of 5 stars 527
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Historia4 out of 5 stars 523
Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thing. Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers' homes, carefully observing every detail in order to uncover their hidden desires and, ultimately, the clues to a multimillion-dollar product.
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5 out of 5 stars
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Fascinating!!
- De Fact addict en 03-08-16
- Small Data
- The Tiny Clues That Uncover Huge Trends
- De: Martin Lindstrom
- Narrado por: Ricco Fajardo
brilliant work and truly eye opening
Revisado: 06-14-18
as a statistics major, we always looked at the big picture but never considered looking at the small stufff
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