Novedades

THE STATUE IN THE STONE is a complete treatise on Jobs-to-be-Done philosophy. While many have contributed to the ideology, the founding fathers are (in alphabetical order): Lance Bettencourt, Clayton Christensen, Theodore Levitt, and Anthony Ulwick. Clayton Christensen taught that “A customer "hires" a product to accomplish a job.” The customer’s job is a goal, objective, or problem to be solved. Built upon this basic truth, jobs-to-be-done philosophy is the most powerful framework ever created to understand customer motivation. It turns out that customers do not care about brands, ...

The future of marketing isn’t humans vs. machines. It’s humans empowered by machines. Discover how artificial intelligence is reshaping marketing—and why now is the time to lead the change. In today’s fast-paced, hyper-competitive landscape, AI isn’t just a tool—it’s the ultimate edge. From smarter campaigns to predictive insights, from voice search to intelligent automation, artificial intelligence is transforming how brands connect, create, and convert.

Have you ever followed popular marketing advice that worked wonders for someone else but completely fell flat for you? Or have you watched another author succeed with a strategy you were told would never work?That’s because book marketing isn’t one-size-fits-all.In this week’s episode, I talk with USA Today bestselling author Russell Nohelty about Author Ecosystems—a framework that helps you understand the type of author you are and which marketing strategies are most likely to work for you.You’ll discover:Why some authors succeed with rapid release while others succeed with ...

5 - Curious how AI is reshaping marketing?In this episode, we discuss how to use AI for smarter customer insights to faster, sharper copywriting.Whether you’re just getting started or already testing AI, you’ll walk away with clear, actionable ideas you can try today. Watch a full episode here! About Today’s GuestRobbie Fitzwater is the founder of MKTG Rhythm, an email marketing agency focusing on retention. He prides himself on teaching his clients to be better email marketers themselves. MKTG Rhythm aims to help clients build out and optimize their email ecosystem. He’s been making...

There's one top mistake most course creators make: focusing too much on developing the product before validating the idea or building an audience. Even seasoned entrepreneurs fall into this trap. Ultimate success in course creation combines a good offer with solid marketing and messaging. Today, I'm talking to my buddy James Wedmore, who has achieved incredible results with his launches and been one of my own mentors. We explore how he managed to sell a new offer of $116,000 in under 30 seconds, the importance of a beta launch, and why building an email list is crucial. Whether you're brand ...

Have feedback? Text us! If you've ever wondered why you're not landing the brand photography jobs you dream about, this episode is a must-listen. I sat down with Karen Williams—keynote speaker, course creator, and CEO of Black Visual Queen—to get the insider perspective most photographers never get access to.Karen isn’t a photographer herself—she’s the one in the room when big brands are deciding who to hire and why. In this episode, we get into the unsexy but essential parts of getting hired, like building a strategic website, pricing with clarity, and knowing your "why" like your ...

In this episode of Differentiate or Die, hosts Cameron Olds and Dallin Merrill dive into the crowded world of distraction management tools by comparing two nearly identical products: Brick and Blok. Both are physical NFC-enabled devices that pair with apps to help users reduce screen time by blocking access to distracting apps—requiring a physical tap to unlock them. The duo dissects the clarity and uniqueness of each brand’s messaging, noting Brick’s strong ad language and initial appeal, and Blok’s superior problem and failure language on its website. The episode explores how clarity...

In this episode of "Women in B2B Marketing," host Jane Serra chats with Leanna Adeola, VP of Marketing and Chief Brand Strategist at Black Onyx Management. Leanna, recognized as one of the "Top 40 Under 40" by the Indianapolis Business Journal, shares her journey through various marketing roles, from agency work to in-house positions. They discuss the challenges of integrating management consultants, emphasizing transparency and collaboration. Leanna highlights the evolving nature of B2B marketing, stressing the importance of authenticity, relationship-building, and balancing value with sales....

Watch this video as John Moran with Dean Largaespada analyzes an account with a low-performing search term. John also shares how to analyze your Google Ads performance without relying solely on what you see on your Google Ads account. With his approach, you might be surprised that some underperforming campaigns are doing better than they appear.Connect with our Google Ads experts here:John Moran: / johnmorangads Dean Largaespada: / deanlargaespada Melissa Nodding: / melissanodding 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your ...

On nous dit que l'inbound marketing est en perte de vitesse.Pourtant, en 2025, Chris doit générer 10 M€ d'ARR et l'inbound pesera près de 20%.Dans cet épisode, Chris Demarle, directeur marketing acquisition chez Lucca, partage sa méthode pour construire une stratégie d'Inbound marketing qui génère du business. Pas de baguette magique, ni de hacks. Des fondamentaux, de la rigueur et un peu de passion pour ne pas lâcher.On y parle exécution, planification et alignement avec les objectifs business. Un retour d’expérience hyper concret, issu de 10 ans sur le terrain et du livre ...

16: The Power of Collaboration: Grow Your Business with Partnerships Looking to grow your business with partnerships? In this episode, Wendy provides a comprehensive guide to intentional business collaborations that expand reach, build trust, and make entrepreneurship less lonely. She shares proven partnership strategies that help entrepreneurs grow their audience while creating more enjoyable and sustainable business practices.Today, you will walk away with…✔ Why collaboration is essential for both business growth and entrepreneur wellbeing✔ How to identify complementary business ...

From Passion to Profit is your ultimate guide to turning what you love into a thriving business. Whether you’re a creative, an entrepreneur, or someone with a burning idea, this book will show you the step-by-step process of transforming your passion into a profitable venture. Through real-life success stories, practical advice, and proven strategies, "From Passion to Profit" equips you with the tools to overcome obstacles, refine your niche, and build a business that not only excites you but generates income.

Download the free cheat sheet for this episode now: offers.contentmavericks.club/career-change"You miss 100% of the shots you don't take."This powerful quote from Wayne Gretzky sets the stage for host Jason Caffrey's deep dive into the courageous career pivot of brand designer Ellie Knowler.In this takeaway episode of The Content Mavericks Club, Jason unpacks the essential lessons learned from his interview with Ellie, who transitioned from a decade in radiography to a thriving freelance creative career.This episode isn't just about Ellie's story.It's a masterclass in understanding how to ...

We tried to warn you! The 2008 economic collapse proved how resilient and dangerous affluenza can be. Now in its third edition, this book can safely be called prophetic in showing how problems ranging from loneliness, endless working hours, and family conflict to rising debt, environmental pollution, and rampant commercialism are all symptoms of this global plague.

The Brand Gap is the first audiobook to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this audiobook shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives.

In this episode, Megan Ulrich discusses the transformative power of intergenerational relationships in senior living. She shares insights on how partnerships with schools and universities can create meaningful connections between residents and students, enhancing community engagement and marketing strategies. The conversation highlights the importance of authentic storytelling, the impact of these relationships on talent acquisition, and practical advice for implementing successful intergenerational programs. https://www.linkedin.com/in/megan-ulrich-mba-7b6b822b/

Courageous Marketing is your guide to grabbing attention, creating loyal fans, and crafting messages that connect with your audience (before turning them into buyers). Through practical examples from Udi Ledergor’s journey building an iconic brand at Gong and invaluable advice from marketing leaders at companies like Salesforce, Oracle, and Atlassian, you’ll learn how to: Punch above your weight with guerrilla marketing stunts to make your company appear bigger than it is. Create content marketing so good that people are willing to pay for it.

What if search engines no longer needed users to click on links to find the answers they seek? As AI-powered search engines evolve, traditional SEO strategies are no longer enough to stay visible in an increasingly competitive digital landscape. Answer Engine Optimization (AEO) is the future of search, designed to help businesses, content creators, and marketers adapt to AI-driven search engines like Google SGE, ChatGPT, Perplexity, and Bing Chat.

You've poured your heart into writing a book. Now learn how to get it into the hands of readers. You've written a great book. You know it has the potential to change lives. But how do you actually get people to read it? Traditional publishing seems impossible, and the advice for self-published authors feels overwhelming and ineffective. Bestselling author David Kadavy reveals the exact strategies he's used to sell over 100,000 copies of his self-published nonfiction books. Discover the four M's of a book idea that sells. Craft an irresistible sales blurb that converts browsers into buyers. ...

Selling Your Way IN empowers those who want to go from a job with a set income to a sales career where they set their own income and own their lives. Author Kristie Jones goes deep into the often neglected, but hugely impactful practices embraced by sales “rockstars,” those elite professionals at the top ten percent of the earnings ladder.