Novedades

It doesn’t matter if you only want to buy a house, get some money to start a business or get your personal finances on track, THE 800 BLUEPRINT gives up bankable information and unleashes industry secrets that can help anyone go from bad credit to borrowing 6 figures or more within 12 months. This book is a must read as it contains some of the most impactful information on personal credit and credit card funding available today. The author lays out a easy to follow guideline to get negative items deleted, maximize borrowing potential and add another level of financial literacy that can be...

NeuroSelling® is more than just theory—it's a step-by-step, practical communication methodology honed by years of field experience, resulting in millions in new revenue in industries as diverse as biotech, financial services, manufacturing, and engineering. In this revised edition, you'll learn specific strategies to overcome the constraints of digital channels while leveraging their unique advantages, as well as how to integrate the power of VR/AR and AI alongside the proven NeuroSelling process. You'll also see the NeuroSelling principles in action with four new case studies showcasing...

THE STATUE IN THE STONE is a complete treatise on Jobs-to-be-Done philosophy. While many have contributed to the ideology, the founding fathers are (in alphabetical order): Lance Bettencourt, Clayton Christensen, Theodore Levitt, and Anthony Ulwick. Clayton Christensen taught that “A customer "hires" a product to accomplish a job.” The customer’s job is a goal, objective, or problem to be solved. Built upon this basic truth, jobs-to-be-done philosophy is the most powerful framework ever created to understand customer motivation. It turns out that customers do not care about brands, ...

In today’s highly competitive marketplace, a brand must tell meaningful stories that resonate with their target audiences across media channels. People want more than a utilitarian benefit - stories are ultimately what drive us to engage with brands. And we want to align ourselves with brands that are ethical and purpose-driven and that take responsibility for their actions and messaging.

We tried to warn you! The 2008 economic collapse proved how resilient and dangerous affluenza can be. Now in its third edition, this book can safely be called prophetic in showing how problems ranging from loneliness, endless working hours, and family conflict to rising debt, environmental pollution, and rampant commercialism are all symptoms of this global plague.

EASILY MASTER THE SKILL OF PERSUASIVE COPYWRITING WHILE DOING AS LITTLE AS HUMANLY POSSIBLE.This is your unofficial, (and pretty damn unconventional) guide to crafting effective direct response copy creatives without needing much experience at all. Actually, in this case, the less experience you have the better! The majority of consumers make decisions based on some kind of external influence, and copywriters are no different. They take inspiration from their own external influences to make creative decisions. Combining market research and personal experiences to develop unique, and often ...

Generative AI for Beginners Simplified is your ultimate gateway into the exciting world of artificial intelligence and machine learning. This comprehensive guide is specially designed for beginners, breaking down complex concepts into easy-to-understand lessons, practical exercises, and real-world projects. Whether you’re completely new to AI or looking to refresh your skills, this book provides you with a step-by-step roadmap to mastering generative AI and unlocking your creative potential.