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We tried to warn you! The 2008 economic collapse proved how resilient and dangerous affluenza can be. Now in its third edition, this book can safely be called prophetic in showing how problems ranging from loneliness, endless working hours, and family conflict to rising debt, environmental pollution, and rampant commercialism are all symptoms of this global plague.

¿Quieres saber por qué aplicando los conocimientos de marketing vertidos en este libro puedes obtener rentabilidad en todo lo que hagas? 3 Razones para leer Cómo hacer marketing 1.- Rentabilidad.- La principal razón, los conceptos de marketing aquí considerados también fueron puestos en práctica por el autor en el ámbito empresarial, con excelentes resultados económicos, como lo demuestra la rentabilidad de las organizaciones en las que participa. 2.- Coherencia.- Estos conceptos han sido usados no solo una vez, sino infinidad de veces no solo por el autor del libro sino por muchos...

Whispering to AI: Prompt Engineering for Pharma Brand Managers isn't just another marketing guide. It's your secret weapon to unlocking the power of AI in pharma. Inside, you'll learn how to use AI to: • Craft messages that speak to your patients. Forget generic ads – let AI help you create personalized, connected experiences. • Unleash your creativity. AI isn't here to replace you; it's your partner for crafting amazing content that grabs attention. • Stay ahead of the game. Learn how to use AI to analyze data, understand your competitors, and create marketing campaigns that truly ...

Dive headfirst into “Marketing So Easy It’s Fun Again,” the book that’s about to shatter every marketing myth you’ve ever encountered. With over 20 years of frontline marketing wisdom packed into its pages, this isn’t just a guide; it’s a revolution. Imagine transforming your marketing strategy from a guessing game into a results-driven adventure. This book isn’t just about avoiding the pitfalls of digital despair; it’s about rewriting the playbook for your business’s success, making the complex world of marketing not just accessible but downright easy and enjoyable. ...

THE STATUE IN THE STONE is a complete treatise on Jobs-to-be-Done philosophy. While many have contributed to the ideology, the founding fathers are (in alphabetical order): Lance Bettencourt, Clayton Christensen, Theodore Levitt, and Anthony Ulwick. Clayton Christensen taught that “A customer "hires" a product to accomplish a job.” The customer’s job is a goal, objective, or problem to be solved. Built upon this basic truth, jobs-to-be-done philosophy is the most powerful framework ever created to understand customer motivation. It turns out that customers do not care about brands, ...

La industria editorial española está fuertemente polarizada, con las empresas tradicionales en un lado limitando la entrada a nuevos autores (y, en parte, nuevos formatos), y los autores independientes en el otro lado, obligados a publicar (y apoyar) a empresas como Amazon, Apple y Google, que permiten la venta de libros electrónicos desde sus plataformas. Entre esos dos extremos, hay algunas iniciativas, más o menos válidas, pero casi siempre inclinadas hacia un lado o el otro. En ese ambiente casi hostil, esas iniciativas no son capaces de unir ambos extremos, situación que está ...