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Are you struggling to keep up with shifting algorithms? Unsure which platforms fit your brand or how to create content that truly connects? You're not alone. Social media can feel daunting, but with the right strategies, it becomes a powerful tool for growth.

Send us a textConnor and Caroline of Wingman Heating and Cooling share how they transformed their company through rebranding, from their former identity as Auburn Premier Air to creating a distinctive brand that reflects their family values and company culture.• Making the decision to rebrand despite fears and uncertainties• Choosing a name and identity that allows for future market expansion beyond Auburn• Creating a brand centered around their family dog Kai as the company mascot• Building a brand that makes customers feel comfortable and safe• Involving team members in the ...

Get in Touch! Send us a message.Welcome to Elevated, the snackable, weekly podcast helping Kitchen & Bath Designers build a better business. I’m your host, Brandy Lawson and in this episode we're talking about something that can make or break your software success – integrations!GET IN TOUCH💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com🔥 Book our CEO, Brandy Lawson, to speak: https://brandylawson.comFOLLOW US ON SOCIAL LinkedIn: https://www.linkedin.com/company/fieryfxFacebook: ...

What if search engines no longer needed users to click on links to find the answers they seek? As AI-powered search engines evolve, traditional SEO strategies are no longer enough to stay visible in an increasingly competitive digital landscape. Answer Engine Optimization (AEO) is the future of search, designed to help businesses, content creators, and marketers adapt to AI-driven search engines like Google SGE, ChatGPT, Perplexity, and Bing Chat.

Aaker on Branding distills the most essential branding principles from David Aaker’s extensive works, offering a comprehensive guide to building a strong, enduring brand. This compact resource provides businesses with actionable insights on brand strategy, brand portfolios, and brand management, addressing key branding challenges and offering a road map to prioritize and apply Aaker’s concepts effectively.

In Little Bosses Everywhere, journalist Bridget Read tells the gripping story of multilevel marketing in full for the first time, winding from sunny postwar California, where a failed salesman started a vitamin business, through the devoutly religious suburbs of Michigan, where the industry built its political influence, to stadium-size conventions where today’s top sellers preach to die-hard recruits. MLM has enriched powerful people, like the DeVos and Van Andel families, Warren Buffett, and President Donald Trump, all while eroding public institutions and the social safety net.

Innovar en ventas no es cambiarlo todo. A veces, es ajustar lo que ya haces. En este episodio te comparto 5 microcambios concretos que puedes aplicar desde hoy para vender más, conectar mejor con tus clientes y aligerar tu proceso comercial. Y no, no necesitas inteligencia artificial ni una revolución tecnológica. Te cuento: ✅ Qué preguntarle a tu cliente para abrir nuevas oportunidades ✅ Cómo usar un pequeño vídeo para explicar mejor tu propuesta ✅ Por qué simplificar el seguimiento puede aumentar tus cierres ✅ Y cómo centrarte en la transformación (no en las ...

Top performers have figured out a radical new approach that is redefining what it means to be a "rainmaker" in today's professional services market. Drawing on a comprehensive, quantitative study of nearly 3,000 partners, The Activator Advantage identifies the five types of partners found across the professional services landscape and shows how only one of them—the Activator—drives consistent growth.

Endless Customers delivers a proven framework for businesses to become the most trusted and recognized brands in their markets by harnessing the power of developing the right content, website, sales activities, technology, and culture of performance. When executed correctly, this framework enables marketing, sales, and leadership teams to sync up on a business strategy that is transformative to the organization's growth, creating long-term success—and endless customers.

It’s getting harder for brands to stand out online—everyone’s posting, promoting, and chasing attention all at once. Algorithms change, AI reshapes how people search, and traditional PR doesn’t cut it anymore on its own. The ones who break through aren’t always the loudest—they’re the ones with a smart, consistent strategy that ties visibility to credibility. It’s not just about showing up—it’s about being remembered. Jon Mest is a data scientist turned entrepreneur who blends tech with storytelling to help brands get noticed. He co-founded Just Reach Out and ChatRank, ...

Is your business suffering from the Underpants Gnome Syndrome or do you have a step-by-step strategy for business growth and scaling? In this episode of The Agency Blueprint, I’m joined by TJ Slattery to discuss the common flaw of small business owners who have grand ideas without a clear roadmap to profitability. We further discuss the importance of understanding and clarifying one's goals and motivations as an entrepreneur. TJ is the owner and founder of Crow's Nest Consulting, a lifetime entrepreneur, and a strategic advisor. TJ harnesses his decades of experience to create clarity and...

In this episode, we dive deep into the power of data, technology, and accountability with Adam Serlin, founder of Independent Variable. Adam’s journey from working with at-risk youth in the justice system to leading a data-driven consulting firm is nothing short of inspiring. What started as a passion for improving community-based programs led him to develop cutting-edge data collection and analytics solutions that help nonprofits and government organizations measure impact and drive change.But this episode isn’t just about data—it’s about challenging the status quo, questioning impact...

Send Rita a text with your thoughts!Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776Join us at Summer Camp at Sea: https://summercampatsea.comFill out the Feedback Form: https://forms.gle/gKRg4QmcN869yWbq9Ready to shake up your travel business and stop the cycle of frustration? I'm breaking down the seven deadly sins keeping travel agency owners stuck - from hiding behind silence to depending too much on supplier content. If you're wondering why your bookings aren't flowing or why growth feels impossible, these business sins ...

Hot take from a Hawaiian sunbeam: Your personal brand is not your personal life.In this unfiltered (and yes, bikini-clad) Pulling Punches episode, Katrina Owens breaks down a major misconception she sees every day online—people confusing oversharing for strategy.You’ll learn:The clear difference between personal branding and personal sharingWhy content about your family, feelings, or fitness routine won’t build a profitable brand—unless it’s tied to your messageHow Katrina used vacation content to generate $5K in sales from a beach chair 🏖️The key difference between influencers ...

E se ti dicessi che la chiave di volta per raggiungere i tuoiobiettivi artistici parte da un caffè con una persona che ancora nonconosci e che al 90% probabilmente non ti sembrerà in quel momentoniente di che? Le connessioni sono come tessere del domino, da sole nonservono a molto ma tutte insieme dopo un po' creano la magia. Ne parliamo in questa puntata del podcast Professione Artista Se non l’hai ancora fatto: iscriviti al podcast Professione Artista, e attiva la campanella così non ti perdi le prossime puntate; vieni su Instagram a dirmi che mi stai ascoltando — mi trovi qui > @...

Enjoying the Show? Share Your Experience!Ever wondered if skipping college could fast-track your creative career?In our upcoming episode of MarketPulse: Pros and Pioneers, we’re joined by John Vlach, a video expert who built his business from the ground up. John discusses how his decision to attend trade school instead of college set him on the path to success, and why video production is constantly evolving with AI tools.📅 28th May at 15:00 UK time – Don’t miss insights on:Navigating the freelance world and standing out in a crowded market.The future of AI in video editing and its ...

What if one podcast interview could unlock clients, credibility, and cash flow—without shelling out for another dime-sucking ad campaign? In this electrifying episode of Communication Queens, host Kimberly Spencer (your media strategist BFF with a mic and a mission) uncovers the often-overlooked goldmine of guest podcasting. Spoiler: It’s not just a buzzword. It’s a business strategy for queens who are ready to be heard, be seen, and get paid. You’ll discover how landing one high-impact podcast appearance can create evergreen content, social proof, and soul-aligned visibility that ...

L'industria dell'ospitalità sta attraversando un periodo di profonda trasformazione, caratterizzato dall'emergere di nuovi canali di distribuzione e da una significativa evoluzione delle aspettative degli ospiti. Gli hotel tradizionali si trovano di fronte a un panorama competitivo sempre più complesso, non solo da parte di agenzie di viaggio online (OTA) consolidate come Booking.com ed Expedia, ma anche da piattaforme innovative di alloggi alternativi. Airbnb, inizialmente rinomata per il suo modello di affitto di case tra privati, ha profondamente rivoluzionato il mercato offrendo ...

My intern Kelsi took initiative that surprised me. Learn how to turn basic assignments into career accelerators. #ThePitch #INICIVOX #VirtualMentorship

(00:00:00) Wstęp (00:01:18) Czy agencja SEO powinna zagwarantować efekty? (00:01:55) Ile powinna trwać umowa o pozycjonowanie? (00:02:47) Czy agencja powinna wykonać audyt SEO? (00:03:38) Czy podczas umowy powinny być prowadzone konsultacje SEO? (00:04:26) Czy powinniśmy zmodyfikować swój serwis pod wymagania kampanii SEO? (00:06:01) Jakie efekty kampanii SEO powinniśmy analizować? (00:06:48) Jak często kontaktować się z agencją SEO? (00:07:38) Podsumowanie http://seo-podcast.plProwadzący: Paweł CengielCzym powinna się charakteryzować profesjonalna agencja SEO?Zastanawiasz...