Novedades

Geoff Woods is the author of The AI-Driven Leader and founder of the AI Leadership Collective. He joins Drop The Mic to unpack how AI is reshaping leadership, strategic thinking, and how we scale organizations. Formerly a key partner in The ONE Thing, Geoff shares how business leaders can use AI not just as a task assistant, but as a true thought partner.Jason and Geoff break down how leaders can train AI to help them think better, move faster, and focus on what really matters. From sales to decision-making to team management, Geoff explains how AI augments human potential—and why the best ...

Title: The Art of War! How Do You Beat the Top Salesperson in Your Profession or City? Host: Michael J. Maher Guest: Keith Krikorian Description: In this strategic episode of Referrals Podcast, host Michael J. Maher is joined by Keith Krikorian—top-producing Realtor and author of The Art of War for Real Estate Agents. Together, they dive into how Sun Tzu’s ancient principles of military strategy can be applied to real estate—and more importantly, how you can position yourself to compete with and even surpass the top salesperson in your market. Keith reveals how agents win before they...

The future of marketing isn’t humans vs. machines. It’s humans empowered by machines. Discover how artificial intelligence is reshaping marketing—and why now is the time to lead the change. In today’s fast-paced, hyper-competitive landscape, AI isn’t just a tool—it’s the ultimate edge. From smarter campaigns to predictive insights, from voice search to intelligent automation, artificial intelligence is transforming how brands connect, create, and convert.

Puerto Ricans on the island sometimes criticize Puerto Ricans born in the United States (often called "Nuyoricans", "Diaspora Boricuas", or simply "stateside Puerto Ricans") for several cultural, historical, and identity-based reasons. These tensions are rooted in complex emotions about authenticity, colonization, displacement, and survival. Here are the key reasons why this criticism happens:🇵🇷 1. Perceived Loss of Cultural AuthenticitySome island-born Puerto Ricans feel that stateside Puerto Ricans have lost touch with “true” Puerto Rican culture — especially language (Spanish), ...

Are we at risk of getting lost in the hype of AI, or can it really drive results in B2B marketing? And how do international perspectives shape our approach?In Episode 6 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez and global AI strategist Marco Luciano, Head of the AI Studio at BBN, explore how artificial intelligence is shaping the future of B2B marketing, particularly in the energy and industrial sectors. They discuss key challenges and opportunities, including AI-powered search, UX design, SEO strategy, and AI governance, all with a focus on achieving real-world business ...

In this episode, Brynne Tillman and Bob Woods dive into the power of permission-based messaging and how it outshines traditional cold outreach—especially on LinkedIn. From a real-world study comparing unsolicited links vs. permission-first outreach to practical scripting examples, they break down why slowing your sales process can actually speed up your outcomes. Plus, they explore how to apply permission-based strategies to client referrals and introductions. If you're ready to build stronger, more qualified sales conversations without being pushy, this one's for you.

Courageous Marketing is your guide to grabbing attention, creating loyal fans, and crafting messages that connect with your audience (before turning them into buyers). Through practical examples from Udi Ledergor’s journey building an iconic brand at Gong and invaluable advice from marketing leaders at companies like Salesforce, Oracle, and Atlassian, you’ll learn how to: Punch above your weight with guerrilla marketing stunts to make your company appear bigger than it is. Create content marketing so good that people are willing to pay for it.

How do you stand the f*ck out, like, for real? I became obsessed with this question. Everyone preaches standing out is critical, yet practical guidance is nowhere—not in business books, podcasts, or marketing courses. It's like being told to draw an owl without ever seeing one.

What if search engines no longer needed users to click on links to find the answers they seek? As AI-powered search engines evolve, traditional SEO strategies are no longer enough to stay visible in an increasingly competitive digital landscape. Answer Engine Optimization (AEO) is the future of search, designed to help businesses, content creators, and marketers adapt to AI-driven search engines like Google SGE, ChatGPT, Perplexity, and Bing Chat.

Jack Chambers-Ward gathers an esteemed panel of SEO all-stars: Dawn Anderson, Jono Alderson, Myriam Jessier, and, the birthday boy himself, Chris Green.Together, they discuss the future of search, focusing on key topics such as the impact of AI mode, the evolution of search behaviour, and the transparency of data.Tune in for an insightful discussion from these industry experts about how they are navigating the ever-shifting SEO landscape and what it means for the future of search marketing.Follow Chris:🎂Website: https://www.torquepartnership.com/🎂LinkedIn: https://www.linkedin.com/in/...

If you’ve ever felt like the system wasn’t built for you… If you’ve always known you were meant to build something bigger… If you’re ready to stop playing small and start living life on your terms… This book is your blueprint. No theory. No fluff. No recycled Instagram advice. Just a street-smart, battle-tested playbook forged from four decades of real-world experience by entrepreneur, author, and contrarian millionaire, me, Andrew Wood. You won’t find feel-good clichés here. You will find unfiltered truth, practical tactics, and hundreds of real-life lessons from the ...

Send us a text👉 Ready for the next step? Book a call: https://program.www.entremd.com/call You CAN have it all. However, it’s not going to fall into your lap or happen magically. In this episode, I share the seven keys every physician entrepreneur must master to truly have it all, whether that’s financial freedom, time freedom, clinical fulfillment, or a strong family life.I’ll walk you through why your medical degree isn’t enough to get you the freedom you want and why mastering your own values, building a rock star team, living in your zone of genius, and having the right ...

Are you struggling to keep up with shifting algorithms? Unsure which platforms fit your brand or how to create content that truly connects? You're not alone. Social media can feel daunting, but with the right strategies, it becomes a powerful tool for growth.

The Brand Gap is the first audiobook to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this audiobook shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives.

In Little Bosses Everywhere, journalist Bridget Read tells the gripping story of multilevel marketing in full for the first time, winding from sunny postwar California, where a failed salesman started a vitamin business, through the devoutly religious suburbs of Michigan, where the industry built its political influence, to stadium-size conventions where today’s top sellers preach to die-hard recruits. MLM has enriched powerful people, like the DeVos and Van Andel families, Warren Buffett, and President Donald Trump, all while eroding public institutions and the social safety net.

What if the traditional dream of retirement is actually a trap for entrepreneurs? In this episode, Rob Walling talks with Derek Coburn, author of Let’s Retire Retirement: How to Enjoy Life to the Fullest, to challenge the long-held belief that early retirement is the ultimate goal. They explore why many entrepreneurs feel unfulfilled after retiring and how shifting toward purpose-driven work can create more freedom, meaning, and longevity. Topics we cover: (2:17) – Why traditional retirement often leads to boredom and regret(6:44) – How working longer can drastically reduce your ...

Top performers have figured out a radical new approach that is redefining what it means to be a "rainmaker" in today's professional services market. Drawing on a comprehensive, quantitative study of nearly 3,000 partners, The Activator Advantage identifies the five types of partners found across the professional services landscape and shows how only one of them—the Activator—drives consistent growth.

In today’s highly competitive marketplace, a brand must tell meaningful stories that resonate with their target audiences across media channels. People want more than a utilitarian benefit - stories are ultimately what drive us to engage with brands. And we want to align ourselves with brands that are ethical and purpose-driven and that take responsibility for their actions and messaging.

Aaker on Branding distills the most essential branding principles from David Aaker’s extensive works, offering a comprehensive guide to building a strong, enduring brand. This compact resource provides businesses with actionable insights on brand strategy, brand portfolios, and brand management, addressing key branding challenges and offering a road map to prioritize and apply Aaker’s concepts effectively.

Legions of salespeople and their leaders are coming face to face with a cold hard truth: what once gave salespeople a competitive edge—controlling the sales process, command of product knowledge, an arsenal of technology, and a great pitch—are no longer guarantees of success. Yet this is where the vast majority of the roughly $20 billion spent each year on sales training goes. It's no wonder many companies are seeing 50 percent or more of their salespeople miss quota.