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First published in 1928, Edward Bernays’ Propaganda may be the single most important work on public relations ever to appear. Even the most casual reading reveals that the principles he sets out in this short but compelling book remain as true as ever in the present era of social media and AI. Bernays (1891–1995), a nephew of Sigmund Freud, shaped the management of public opinion at a time when the modern media were beginning to take their present shape.

In the midst of this noisy and busy world if you don't purposely decide to stand-out you will be drowned by competition. This book contains guidelines to help you build an authentic personal brand that will promote your product and services. It's about time to choose yourself and build a brand based on your passions and true purpose in life. In this guide you will: Discover the Laws of Personal Branding. Personal Branding for career Success. How to build a personal brand as a leader. How to use social media to position your brand successfully. A - Z Strategies of building a Personal Brand. ...

Build a Powerful, Profitable Personal Brand—The Celebrity Way What do Oprah, Gary Vee, Kevin Hart, and Taylor Swift have in common? They've mastered the art of personal branding, turning their names into multi-million-dollar business empires. But here's the secret: You don't have to be famous to brand yourself like a celebrity. In The Celebrity Branding Blueprint, you'll learn proven strategies that A-list stars use to dominate their industries—and how you can apply them to build influence, create a loyal fan base, and generate multiple streams of income. ✔ Craft a magnetic personal ...

In THE INSPIRED CHOICE: Chronicles of Transformation: Horizons Ahead, Caroline Biesalski takes you deeper into the art and heart of building meaningful connections. Drawing from her journey as a successful podcast host, Caroline shares powerful strategies and insights on finding exceptional guests, fostering trust, and transforming relationships into lasting friendships and fruitful collaborations.

Unveil the art and science behind creating unforgettable artisan food brands with the captivating eBook, Branding and Packaging. This comprehensive guide dives into the heart of what makes artisan brands shine in a crowded marketplace, offering you a roadmap to crafting a brand that resonates with authenticity and charm. Begin your journey by exploring the unique traits that set artisan brands apart and discover the deep-rooted heritage of food packaging. Unlock the secrets behind the psychology of colors and materials, and learn how to choose sustainable, authentic elements that elevate ...