Novedades

Legions of salespeople and their leaders are coming face to face with a cold hard truth: what once gave salespeople a competitive edge—controlling the sales process, command of product knowledge, an arsenal of technology, and a great pitch—are no longer guarantees of success. Yet this is where the vast majority of the roughly $20 billion spent each year on sales training goes. It's no wonder many companies are seeing 50 percent or more of their salespeople miss quota.

Courageous Marketing is your guide to grabbing attention, creating loyal fans, and crafting messages that connect with your audience (before turning them into buyers). Through practical examples from Udi Ledergor’s journey building an iconic brand at Gong and invaluable advice from marketing leaders at companies like Salesforce, Oracle, and Atlassian, you’ll learn how to: Punch above your weight with guerrilla marketing stunts to make your company appear bigger than it is. Create content marketing so good that people are willing to pay for it.

Discover how you can use the incredible capabilities of ChatGPT to create an automated cash-generating system that works for you around the clock. In ChatGPT Cash Machine, you’ll learn how to use ChatGPT to create high-demand digital products in minutes, from ebooks to online courses and more.

Whether you're tech-savvy or just getting started, this 2-in-1 powerhouse guide gives you everything you need to start earning passive income online using ChatGPT, Deepseek AI, and other cutting-edge tools—fast. This book is your ultimate roadmap to financial freedom, packed with practical, no-fluff strategies to help you build digital side hustles that work for you 24/7—even while you sleep.

NeuroSelling® is more than just theory—it's a step-by-step, practical communication methodology honed by years of field experience, resulting in millions in new revenue in industries as diverse as biotech, financial services, manufacturing, and engineering. In this revised edition, you'll learn specific strategies to overcome the constraints of digital channels while leveraging their unique advantages, as well as how to integrate the power of VR/AR and AI alongside the proven NeuroSelling process. You'll also see the NeuroSelling principles in action with four new case studies showcasing...

Convierte tu Tiempo de Pantalla en Ingresos Pasivos—Sin Experiencia Necesaria¿Qué pasaría si tu smartphone o laptop pudiera generarte dinero automáticamente? Aunque nunca hayas ganado un solo dólar en línea, este libro te enseña cómo usar tus dispositivos para crear ingresos pasivos y alcanzar libertad financiera.¿Estás cansado de intercambiar tiempo por dinero?¿Sueñas con independencia financiera pero no sabes cómo empezar?¿Fracasaste antes y hoy sientes dudas o frustración? No estás solo. Muchos piensan que ganar dinero online es complicado o falso.

Create Sales Letters With AI That Sell Anything... To Anyone!Are you ready to transform your sales game? With The Perfect Sales Letter by Jim Edwards, you'll learn how to harness the incredible power of AI to craft compelling sales letters that not only capture attention but also convert lookers into loyal customers! Craft Compelling Sales Letters with AI: Master the art of writing persuasive sales copy that speaks to your audience and drives results. Discover AI Techniques for High-Converting Sales Copy: Uncover innovative strategies that take your sales letters from good to great so your ...

Top performers have figured out a radical new approach that is redefining what it means to be a "rainmaker" in today's professional services market. Drawing on a comprehensive, quantitative study of nearly 3,000 partners, The Activator Advantage identifies the five types of partners found across the professional services landscape and shows how only one of them—the Activator—drives consistent growth.

Hate being on camera or behind the mic for hours? Feel overwhelmed by tech and content creation? Dread the thought of editing audio or video afterward? You’re not alone—and you don’t have to stay stuck. Amplified Authority shows you how to build authority in your niche without burnout, tech headaches, or spending more than 5 minutes on the mic or in front of a camera. This simplified, AI-powered framework gives you everything you need to go from invisible to in-demand—without the overwhelm. You'll learn how to harness AI to quickly create a book, podcast, YouTube channel, and sales ...

In this essential guide, you will find a comprehensive manual on the importance and techniques for developing a strong and authentic personal brand in today's competitive professional environment. This book covers everything from the fundamentals of personal branding to advanced strategies for positioning, differentiation, and networking, offering a valuable resource for professionals who want to stand out and achieve their career goals.

Selling a home isn’t what it used to be. New rules, shifting market trends, and evolving buyer expectations make the process more complex than ever. Whether you’re selling on your own or working with a REALTOR®, you need a smart, strategic approach to get the best results. In Home Seller Genius – Selling Your Home FAST, at TOP Dollar!, real estate expert Frances Flynn Thorsen shares proven techniques to help you price your home competitively, market it effectively, and negotiate with confidence. You’ll learn how to attract serious buyers, handle multiple offers, and avoid costly ...

One of the biggest challenges faced by every sales professional during their career is learning to gain access to the decision-makers at companies, businesses, or organizations they hope to sell to. These decision makers – collectively known as the C-suite – tend to be intimidating, pose difficult questions, and are prone to making snap judgements about sales representatives during the first few minutes of any meeting.

Analytics for Marketers is your essential guide to using data analytics to create more effective, targeted, and personalized marketing campaigns. Whether you're a seasoned marketer or just starting out, this book will help you harness predictive and prescriptive analytics to better understand your audience, allocate resources efficiently, and maximize ROI.

Are You Ready to Activate Sales—Not Just Chase Them? For decades, the home improvement sales industry has relied on outdated, high-pressure tactics that leave reps and customers drained. But what if there was a better way? A method that doesn’t just close deals but builds lasting customer relationships, repeat business, referrals, and steady, explosive revenue? What if that became your business reality? In The In-Home Sales WAKE-UP Call, Brad J. Penner—a multi-million-dollar top producer and manager with over 25 years of experience—shares his revolutionary in-home sales approach.

Customer Service Excellence: A Guide to Winning and Keeping Customers In today's competitive market, exceptional customer service is the key to success. "Customer Service Excellence: A Guide to Winning and Keeping Customers" is your ultimate resource for mastering the art of customer engagement, whether you're interacting over the phone or face-to-face. This comprehensive guide provides you with the techniques and strategies necessary to create outstanding service experiences that not only attract new customers but also ensure their loyalty for years to come. What You'll Find Inside: Key ...

MEDDICC gives you methods to increase your hit rate—by asking 8 important questions to customers, you can focus all your energy on the deals you can win—and ignore the rest. You will win faster and close more deals.

The rules of money have changed. This is your playbook for making it in 2025. Forget outdated advice. The economy moves faster than ever, and you're either adapting—or falling behind. In Make Money in 2025, Penn Brunson delivers 78,000 words of no-fluff, real-world strategies to help you build income, boost your skills, and create new opportunities whether you're online, offline, or somewhere in between. Inside, you'll discover: 📘 15 clear, digestible chapters covering side hustles, AI tools, freelancing, passive income, and more 🎯 Exact platforms to use (KDP, Etsy, YouTube, ...

Why Should Someone Choose You Over Everyone Else? When customers look at you and your competitors, why are you the obvious choice to do business with? You know your company is better, but your customers can’t tell the difference. There should be no question in your customer’s mind that you are their best choice. By far. Not a good option—the only option. Your company doesn’t have a marketing problem. You have a marketing differentiation problem. In medieval times, alchemy was the search for how to turn (boring) lead into (valuable) gold. While that was a useless effort, Eric Keiles ...

Are you passionate about vehicles and eager to start your own business from home? 'How to Start a Home-Based Auto Glass Repair Business' is your essential guide to building a successful auto glass repair service right from your garage. This comprehensive book guides you through every aspect of setting up and running a thriving business — from acquiring the necessary skills and tools to marketing your services and managing daily operations.

Unlock Your Full Sales Potential with the Power of Purposeful Goal Setting! Mastering Goal Setting Skills for Achieving Sales Success is your ultimate affirmation guide to crushing sales targets and transforming your mindset. Whether you're a sales rookie or a seasoned pro, this energizing book will help you harness the science of goal setting combined with the power of daily affirmations to stay laser-focused, motivated, and unstoppable. Inside, you’ll discover affirmations crafted to ignite your inner drive, boost your confidence, and sharpen your focus on what truly matters—results.