Novedades

Is your healthcare organization spending too much time on strategy—with too little to show for it? If you read (or listen to) nothing else on strategy, listen to these ten articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones for healthcare professionals to help you catalyze your organization's strategy development and execution.

Part biography and part clear-eyed examination of a healthcare system in crisis, Hospital, Heal Thyself tells the story of enigmatic healthcare visionary Eugene Litvak, whose research and strategies have already been implemented at many top twelve-ranked hospitals to save hundreds of millions of dollars and countless thousands of patient lives. While US healthcare costs continue to skyrocket, Litvak's program described in this book offers tested, effective methods to trim those costs while simultaneously improving patient outcomes.

Every organization, whether in healthcare or beyond, relies on key referral sources or centers of influence to grow and thrive. How can you ensure these vital connections are actively driving potential customers or clients your way? Systematic referral source marketing is your untapped advantage.

In a world where the practice of medicine is constantly evolving, Physician Reborn offers a lifeline to healthcare professionals seeking clarity, resilience, and fulfillment in their careers. Through a compelling narrative and practical insights, this book serves as a guiding light through the complexities of modern healthcare.

Most consumers agree their service experiences with hospitals, clinics, and physicians fall well short of their service experiences with hotels, resorts, and restaurants. So, what would their experiences be like if healthcare providers served them the same way hospitality providers do? Given that both industries share many common service touchpoints, one wonders whether healthcare service providers could adopt principles of hospitality to enhance the patient experience. The insights shared in this book reveal the answer: yes!

Life sciences companies deliver the most innovative, life changing products in the world. Period. And yet, when it comes to delivering impactful experiences built around patients and healthcare professionals that leverage omnichannel capabilities to commercialize these therapies, our industry struggles to transform (to put it diplomatically). Why? It's because we never took the time to properly educate ourselves on the basic building blocks of omnichannel capabilities and advanced concepts on customer-driven experiences that address stakeholder needs.

Kate never expected to become a home care worker. But when she left her senior role in the NHS, burnt-out and disheartened, she thought caring for people in their own homes would be a simpler job. But despite being determined not to become too involved with her 'customers', she soon found herself developing firm friendships, forging deep connections and bearing witness to the extraordinary drama to be found in ordinary lives. With energy, compassion and clarity her memoir gives an astonishing insight into this unsung profession, and into the hidden lives of the housebound and infirm.