
AI First
The Playbook for a Future-Proof Business and Brand
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Narrado por:
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Asa Siegel
Acerca de esta escucha
AI is going to change brand strategy and marketing forever. Are you ready?
What does the rapid rise and astonishing rate of improvement of AI mean for brands in the next five years? Listen to what OpenAI CEO Sam Altman told authors Adam Brotman and Andy Sack when he met them: "It will mean that 95 percent of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly, and at almost no cost be handled by AI. No problem."
Upon hearing that astonishing statement, the authors began a journey of discovery to understand what the transition to an AI first world would mean. You'll hear from a who's who of tech visionaries who spoke with the authors, including Altman himself, Bill Gates, and Reid Hoffman, sharing how they're thinking of the transition to the new reality. You'll also hear from practitioners bold enough to be surfing this tidal wave of change, including one who audaciously mandated experimentation with AI for all his employees.
It's time to get ready for a brand-new world. Start here.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2025 Harvard Business School Publishing Corporation (P)2025 Ascent AudioLos oyentes también disfrutaron...
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- Narrado por: Coleen Marlo
- Duración: 8 h y 33 m
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Written by seasoned tech executive Sandy Carter, AI First, Human Always is your guidebook to the seven hottest trends in AI. This book will recalibrate your approach to the exponential curve of emerging AI solutions for business. It will help you transform today's unstoppable currents of change into tailwinds that propel your organization to great heights.
De: Sandy Carter
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Fired Up
- How to Turn Your Spark into a Flame and Come Alive at Any Age
- De: Shannon Watts
- Narrado por: Shannon Watts, Maria Shriver
- Duración: 6 h y 30 m
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Too many of us are living on autopilot. We believe we’re too old, too busy, or too inexperienced to go after what we really want. Shannon Watts has a message for you: Think again. If you are ready to stand tall in your greatness, Fired Up invites you to shatter your self-imposed limitations and unleash your potential so you can finally start living the life you deserve.
De: Shannon Watts
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Speak, Memorably
- The Art of Captivating an Audience
- De: Bill McGowan, Juliana Silva
- Narrado por: Bill McGowan
- Duración: 8 h y 21 m
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Bill McGowan has devoted more than twenty years to helping people find their distinctive voice. From CEOs to White House staffers to television personalities, he has coached thousands of speakers to make their narrative more memorable and distinctive by breaking free from the challenges preventing them from selling their ideas with conviction, motivating their teams during challenging times, or clearly articulating a company’s mission. Speak, Memorably offers concrete strategies and tools to help anyone, in any stage of their career.
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Ever heard of Theftosterone or Zoomgenics?
- De Nitza en 06-24-25
De: Bill McGowan, y otros
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TechGnosis
- Myth, Magic, and Mysticism in the Age of Information
- De: Erik Davis
- Narrado por: Steve Wojtas
- Duración: 16 h y 34 m
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In TechGnosis - a cult classic now updated and reissued with a new afterword - Erik Davis argues that while the realms of the digital and the spiritual may seem worlds apart, esoteric and religious impulses have in fact always permeated (and sometimes inspired) technological communication. Davis uncovers startling connections between such seemingly disparate topics as electricity and alchemy; online roleplaying games and religious and occult practices; virtual reality and gnostic mythology; programming languages and Kabbalah.
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Very interesting book but narrator mispronounces too many words
- De R. Albuyeh en 09-18-22
De: Erik Davis
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Agentic Artificial Intelligence
- Harnessing AI Agents to Reinvent Business, Work and Life
- De: Pascal Bornet, Jochen Wirtz, Thomas H. Davenport, y otros
- Narrado por: Rory Young
- Duración: 14 h y 42 m
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This is a practical, non-technical guide for business leaders, entrepreneurs, and curious minds. This comprehensive guide on agentic AI cuts through the hype and offers a clear, jargon-free strategic roadmap to understanding and applying this technology. The authors bring a rare perspective, having implemented agentic AI across diverse organizations—from global enterprises to agile startups—witnessing both remarkable successes and sobering failures.
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Agent specific topics were good
- De James Oravec en 05-09-25
De: Pascal Bornet, y otros
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AI Engineering
- Building Applications with Foundation Models
- De: Chip Huyen
- Narrado por: Edelyn Okano
- Duración: 21 h y 12 m
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Recent breakthroughs in AI have not only increased demand for AI products, they've also lowered the barriers to entry for those who want to build AI products. The model-as-a-service approach has transformed AI from an esoteric discipline into a powerful development tool that anyone can use. Everyone, including those with minimal or no prior AI experience, can now leverage AI models to build applications. In this book, author Chip Huyen discusses AI engineering: the process of building applications with readily available foundation models.
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AI narration
- De bryan smith en 06-27-25
De: Chip Huyen
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Deep Listening
- Transform Your Relationships with Family, Friends, and Foes
- De: Emily Kasriel
- Narrado por: Emily Kasriel
- Duración: 9 h y 44 m
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At once a practical guide and a heartfelt manifesto, this groundbreaking book challenges us to rethink our approach to listening and in doing so, transform our lives from the inside out. Whether listeners seek to strengthen their empathy, boost their performance at work, or foster genuine understanding across cultural, political, and generational divides, Deep Listening provides the tools and inspiration to unlock the power of lasting, meaningful connections.
De: Emily Kasriel
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The Systems Leader
- Mastering the Cross-Pressures That Make or Break Today's Companies
- De: Robert E. Siegel
- Narrado por: Joshua Kachnycz
- Duración: 7 h y 21 m
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Since the start of this century, businesses have confronted a series of extreme and constant disruptions, including technological upheavals, a pandemic, and a global financial crisis. As a result, today’s leaders, from startup founders to the managers of global giants, face unprecedented pressures from their bosses, investors, customers, peers, suppliers, and employees. For many, it’s a recipe for disaster. Part of the problem is that these challenges, while acutely felt, are rarely articulated in a way that makes them graspable and actionable.
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Outdid your last book
- De Ravinder P Singh en 06-04-25
De: Robert E. Siegel
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Empire of AI
- Dreams and Nightmares in Sam Altman's OpenAI
- De: Karen Hao
- Narrado por: Karen Hao
- Duración: 17 h y 50 m
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When AI expert and investigative journalist Karen Hao first began covering OpenAI in 2019, she thought they were the good guys. Founded as a nonprofit with safety enshrined as its core mission, the organization was meant, its leader Sam Altman told us, to act as a check against more purely mercantile, and potentially dangerous, forces. What could go wrong?
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Well-researched. Timely. Informative. Karen is brilliant and kind!
- De Kahlil Andrews en 05-25-25
De: Karen Hao
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The Growth Dilemma
- Managing Your Brand When Different Customers Want Different Things
- De: Annie Wilson, Ryan Hamilton
- Narrado por: Amber Dekkers
- Duración: 8 h y 51 m
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Marketing experts and professors Annie Wilson and Ryan Hamilton, through dozens of cases, provide insight into how brands can drive growth by attracting new segments without alienating or losing their current customers. They also explore how brands can more strategically select and manage customer segments to drive high velocity growth and symbiotic segment relationships.
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Great recent examples
- De KBL en 06-26-25
De: Annie Wilson, y otros
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The Genius Myth
- A Curious History of a Dangerous Idea
- De: Helen Lewis
- Narrado por: Helen Lewis
- Duración: 9 h y 6 m
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You can tell what a society values by who it labels as a genius. You can also tell who it excludes, who it enables, and what it is prepared to tolerate. In The Genius Myth, Helen Lewis unearths how this one word has shaped (and distorted) our ideas of success and achievement. Ultimately, argues Lewis, the modern idea of genius—a single preternaturally gifted individual, usually white and male, exempt from social niceties and sometimes even the law—has run its course.
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Author has many opinions, not hesitant to share them
- De Hawaiian 54 en 06-28-25
De: Helen Lewis
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The Coming Wave
- AI, Power, and Our Future
- De: Mustafa Suleyman, Michael Bhaskar - contributor
- Narrado por: Mustafa Suleyman
- Duración: 12 h y 7 m
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We are approaching a critical threshold in the history of our species. Everything is about to change. Soon you will live surrounded by AIs. They will organize your life, operate your business, and run core government services. You will live in a world of DNA printers and quantum computers, engineered pathogens and autonomous weapons, robot assistants and abundant energy.
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Click bait
- De Buyer en 09-11-23
De: Mustafa Suleyman, y otros
a great book and setup for publishing.
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