How to Maximize Pardot Capabilities and Achieve Optimal Marketing Reporting with Salesforce Sales Cloud
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How to Maximize Pardot Capabilities and Achieve Optimal Marketing Reporting with Salesforce Sales Cloud
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Narrado por:
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Virtual Voice
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Salesforce Sales Cloud is a powerful CRM tool with a number of capabilities that can be customized and configured to your company’s business processes. Except now, you and your company are looking to take your CRM to the next level, by enhancing your marketing specific initiatives in order to centralize everything in a single platform. This allows you to optimize campaign execution, monitor ongoing campaign metrics and be able to report on final campaign performance. It is every marketer’s dream to be able to exemplify what they are contributing to the company’s bottom line by assisting the sales department in generating leads with actual data driven reports that corroborate marketing efforts. Ask any sales person and they would tell you that they desire to have quality leads delivered to progress the sales cycle in the most efficient manner possible. And it is every other department’s goal to see this in a fluid manner for the company to continuously grow and prosper. Not just because of increased bottom line, but because of the ability to make data driven decisions from reports.
In this book, we will break down key features in Account Engagement (Pardot) that can result in obtaining reporting metrics that will demonstrate the effectiveness of marketing initiatives to make data-driven business decisions.
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