What if the price hasn’t changed, but everything else has? Welcome to Sh*tflation—the slow, invisible collapse of value in every corner of modern life. From shrinking grocery portions and hollowed-out furniture to software that demands a subscription for features you already had, this book reveals the systematic downgrading of quality across food, housing, cars, tech, healthcare, education, and more.

In thirty razor-sharp chapters, Sh*tflation unpacks how corporations preserve profit margins by degrading products, stripping services, and manipulating consumer expectations. It exposes why fast food is slower, premium cars are emptier, and “healthy alternatives” are anything but. And it shows how governments, regulators, and even consumers themselves have become complicit in a marketplace where mediocrity is normalized and resistance is futile.

Drawing from real-world case studies, economic history, and behavioral psychology, Sh*tflation delivers a blistering critique of how modern capitalism weaponizes indifference and fatigue. Whether it’s fake meat with worse nutrition, Teslas sold with features locked behind a paywall, or streaming platforms that now charge more to give you less, this is the definitive guide to the modern consumer con.

If you’ve ever felt like your money buys less, your time is wasted more, and your expectations are quietly shrinking—this book shows it’s not your imagination. It’s the business model. You didn’t opt in. You just live here now.

Sh*tflation is essential reading for anyone trying to understand the subtle, relentless decline of product quality in the 21st century—and what it means when opting out is no longer possible.