Doug interviews Tyler Dunagin, an entrepreneur and CEO and founder of Turnserv LLC. Tyler shares how he founded one of America's fastest growing companies and talks about his goal setting framework, business psychology and personal growth. Tyler also reveals how he maintains laser focus through daily journaling, whiteboard visualisation and how this helps him achieve success.

KEY TAKEAWAYS

• Tyler believes in deeply understanding your "why", when you know what truly motivates you beyond surface level, you'll have extra fuel to pursue your goals with determination.
• Visualisation drives Tyler's success, he keeps three horizons of goals visible on whiteboards everywhere: weekly goals, yearly goals, and 'delusional' long-term visions.
• Daily journaling transformed Tyler's accountability, he writes at least one bullet point every day about goal progress, framing entries as if leaving a legacy of lessons for his three sons.
• Tyler strategically chose property for his business, targeting a market with predictability (50% of renters move yearly), growth potential (housing shortage) and opportunities for innovation.
• Building company culture is about psychology, not spreadsheets. Tyler focuses on making systems simple for his team, connecting them to purpose and creating transparent processes.
• Tyler gives managers equity in his companies, ensuring team members' interests align with company goals, so when he discusses selling the company, they are invested.
• Tyler credits vulnerability for his growth, he intentionally put himself in rooms where he felt inadequate and embraced being 'the dumbest person there' to accelerate learning rather than trying to appear clever.

BEST MOMENTS

"If I don't write it down, if I don't have a deadline, if I don't have some sort of tractional plan, it just doesn't happen. And I've learned that about myself so literally every single capacity that I do in my life is goal oriented."

"Every single day I need to be able to see the goals I have. So, at my office, at my home where I'm at now, I have a simple whiteboard and in as little space as possible, I keep those things. Here's my goals for this week, here's my goals for this year, and here's my crazy, if I showed anybody this, they would think I'm delusional."

"When you understand why you do things first, you gotta preface that when you understand what you're motivated about and why the, you're gonna, you're gonna have some extra fuel."

"Growing a big business, you need to first look at the market that you're getting into 'cause it matters. You don't want to be getting into a profession that's so dependent on one person and it's a dying industry."

"I look at the companies I have today and how quickly they have grown and all the accolades and whatnot. All of those things started in my head way before they actually came tangible and anybody can do these kind of things."

ABOUT THE GUEST

Tyler Dunagin, CEO and Founder of Turnserv LLC.

Website: turnserv.com

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