In this episode of the Think Like a Brand Podcast, Remi is diving deep into brand activations - those magical, sensory experiences that transform how customers connect with your business. Remi is breaking down why branding isn't just about nice logos and canva designs, but about creating powerful emotional moments that collapse the know-like-trust factor and can shorten sales cycles by 30-50%. From Netflix's strategic audio cues to Dior's AR filters, I'm showing entrepreneurs how to create unforgettable brand experiences that make people feel something profound before they even buy.

Key Takeaways:

Sensory branding is your secret weapon

Brand activations are about making people feel something visceral and unforgettable. Stop thinking visual, start thinking emotional experience.

Creativity > conventional marketing

Your brand activation doesn't need to be complicated - it needs to be authentic and unexpected. Create something that makes people remember you.

Emotions drive connection, not just content

People buy feelings, not just products. Design every touchpoint to trigger a specific emotional response that connects deeply with your ideal client.

Multi-sensory experiences create lasting memories

Don't just rely on one sense - use sight, sound, touch, and even smell to create a full-body brand experience. The more senses you engage, the more memorable your brand becomes.

Social proof is built through shareable moments

Every brand activation should create social media content, evergreen material, and referral momentum. Design experiences that people can't help but talk about and share.

Ready to take your brand activations to the next level - and connect IRL with bold, magnetic leaders?

Disrupt London 2025 is just around the corner - a one-day immersive event designed for women ready to build disruptive brands that turn heads, shift norms, and lead from their truth.

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Until next time, keep thinking like a brand and building with intention.