
From Passion to Profit
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Welcome back to Inspire + Move! In this solo episode, I’m opening up about a story that’s shaped so much of who I am today! It’s all about how my passion for fitness grew from personal loss, and how that passion became a business built on healing, strength, and real impact. It’s not always a straight path from what moves us emotionally to what drives us professionally. I’ll be reflecting on the turning points,some painful, some empowering, that ultimately led to creating BENCHMARK Fitness and building a life that feels aligned and deeply fulfilling.
Listen to the full episode to hear more about:
• How fitness became my anchor after losing my brother, and how it helped me begin to heal.
• The journey from an unhealthy relationship with body image to embracing strength, energy, and long-term health.
• Leaving the security of a corporate job to pursue a bigger purpose, even when the timing didn’t feel perfect.
• The reality of entrepreneurship through uncertainty, and what kept us going through pandemic challenges.
• Why it’s worth doing a “passion audit” to reconnect with what lights you up, and how that can become something more.
If you’ve ever wondered how to build something meaningful from your experiences, this episode will give you the honesty behind the highlight reel. I always love hearing what resonates with you! Come say hi on Instagram @AlliArruda and let me know what part of the episode stuck out!
The BENCHMARK FITNESS 6-Week Challenge is here, with programs for every lifestyle:
• Bodyweight: No equipment needed.
• Dumbbell: Minimal gear, maximum results.
• Gym: Full access, full potential.
Includes a 6-week meal plan to fuel your progress.
Spots are limited—don’t wait to show up for yourself!
JOIN US HERE: https://www.benchmarkfitness.ca/shop/bmf-6-week-challenge
Use our listener discount code CHALLENGE50 to receive $50 off!
Upcoming Events:
• GIRLFRIENDS WALKS are back!
Join us: May 25th GIRLFRIENDS WALK! https://www.inspireandmove.ca/store/p/maygirlfriendswalk
• SWEAT SOCIAL in the Vineyard on June 14th!
Details here: https://www.inspireandmove.ca/store/p/sweat-social-in-the-vineyard
Let's Connect!
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