In this episode of Owned and Operated, we dive into how the team is leveraging Contractor Commerce to bring e-commerce to the trades. From selling water heaters online to experimenting with lead conversion strategies, the hosts explore what it looks like to run an online storefront for big-ticket home service items like HVAC systems and home generators.

They break down the full journey—from initial impressions and setup to real-world implementation—and share the ups and downs of paid ad campaigns, membership features, and online payments. Plus, they speculate on how consumers may shift toward buying home services online and what they’re doing to stay ahead of the curve.

Whether you're curious about tech integrations or looking to streamline your sales funnel, this episode is full of firsthand insight into launching an e-commerce experience in the home services space.

🚨 In This Episode, We Cover:

🔹 Implementing E-Commerce for Trades: Lessons Learned

🔹 Online Sales of HVAC Systems and Generators

🔹 How Contractor Commerce Converts Web Traffic

🔹 Paid Ad Campaign Outcomes and Adjustments

🔹 Using Online Payments and Membership Tools

🔹 Future Testing and Strategy Optimization

🌐 ownedandoperated.com

🎙️ Hosts:

🗣️ John Wilson

🗣️ Jesse Reyes

🧰 Contractor Commerce

Contractors: Ready to sell online without the tech headaches?

Contractor Commerce lets you turn your existing website into a real online store—no coding, no inventory, no hassle. From filters to full system installs, your customers can shop 24/7, right from your site.

✅ You stay in control: set your own pricing, choose what you sell, and fulfill orders yourself

✅ Engage more new customers and serve existing ones better

✅ Build a scalable, year-round revenue stream—auto-shipping filters, booking installs, and more

🚨 Special Offer: Get your first 60 days FREE

👉 Start here

Thousands of contractors are already doing it. Don’t get left behind.

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John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

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