When Creativity Meets Logic - It's Magical Podcast Por arte de portada

When Creativity Meets Logic - It's Magical

When Creativity Meets Logic - It's Magical

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 The problem: Most business owners struggle to write content that feels both smart and human.In this episode of Knack 4 Business, we’re joined by Annette Mashi from Write Wizards. Annette shares how blending creativity and logic can help you write powerful content that speaks to your ideal clients—and turns them into loyal customers.With her background in content strategy and copywriting, Annette walks us through how to:Use storytelling to connect on a human levelHighlight benefits (not just features)Map out your client’s journey with purposeful contentUse testimonials that hit homeKeep your brand voice consistent—even when using tools like ChatGPTWe even explore how a little black dress fits into her content strategy mindset (you’ll want to hear this metaphor!).Key Topics Covered:Why logic + creativity is the content combo you needHow to connect with your audience emotionallyThe role of brand voice and consistencyTools and tricks for writing smarter, fasterUsing AI (like ChatGPT) the right wayWhy benefits beat features—every timeThe power of relatable testimonialsResources & Links:Guest Website: Write WizardsLinkedIn: Annette MashiYouTube: Watch this episodeShoutouts & Thanks:Big thanks to our amazing supporters:Carl Richards from Podcast Solutions Made SimpleFred Crouch, host of The Property Wizard PodcastJovan Strika from Hive CoworkingMelanie Webber, business partner and creative strategistWayne Pratt from Motive8U Inc, coach and co-hostYour Hosts:Bernie FranzgroteWayne PrattSponsor Shoutouts:🎧 Descript – AI-powered audio & video editing made easy. Try it here🧙‍♂️ Property Wizard Podcast – Learn real estate with Fred Crouch. Listen now💻 Notionhive – Stunning websites and apps that work. Get started🌏 East Trade Winds – Make global business connections. Join us Have a question or comment? Reach us at info@kreativinsight.comLoved this episode?Please rate, review, and share it!For more business-building episodes → Listen to all Knack 4 Business shows Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.
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