In today's episode, Kendall and Jess are spilling the tea on what's really happening with social media right now.

With members asking questions about plummeting engagement, vanity metrics diving, and the dreaded "algorithm struggles," they're here to set the record straight on what's actually happening with your content—and what you can do about it.

From the good old days of guaranteed reach (remember when you just posted a picture of dinner with that terrible rainbow filter?) to today's demanding content landscape, they break down the real reasons your posts might not be performing and how to fix it.

They talk about:

• Why follower count doesn't equal business success (and when it actually matters)
• The difference between being an influencer and running a product-based business
• How to turn down brand deals that don't align with your revenue goals
• Why your "boring" content might be your biggest sales driver
• The real reason people aren't seeing your posts (hint: it's probably not shadowbanning)
• How consumers are engaging differently now—and what that means for your content
• Why your store hours post matters even if it gets zero likes
• The step-by-step approach to actually improving your content strategy

Whether you're frustrated with low engagement or trying to figure out if social media is even worth your time, this episode breaks down exactly how to approach content creation as a rural business owner.

Reminder: You're not creating content for yourself—you're creating it for your customers. Every post should have a purpose they can connect with.

Make sure to hit follow/subscribe so you never miss an episode!

Connect with Kendall:

• Follow on Instagram @marketingforfarmers and @centralparkfarms
• Check out her website

Connect with Jessica:

• Follow on Instagram @moosevalleyranch
• Check out her website

Resources & Links:

• Anonymous Questions Submission
• Guest Spot on the Podcast