13: Traffic To Your Own Site Without Ads
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13: Traffic To Your Own Site Without Ads
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In this episode of the Product Growth Lab podcast, hosts Andrew George and Melissa Pikul delve into effective strategies for driving traffic to your store without relying on paid ads. They discuss the importance of leveraging organic traffic sources, such as social media, Pinterest, Google SEO, and email marketing. The hosts emphasize quality over quantity in social media posts, the long-term benefits of SEO, and the unique advantages Pinterest offers as a hybrid social/search platform. This episode is packed with actionable insights to help creative product-based business owners grow their ventures sustainably and effectively.
00:00 Introduction to Product Growth Lab Podcast
00:32 Episode Introduction: Driving Traffic Without Ads
01:13 The Four Buckets of Traffic
02:59 Best Organic Traffic Sources for Handmade Businesses
03:26 Why Avoid Paid Ads?
05:05 Focus on Pinterest for Long-Term Traffic
12:05 Google Search and SEO Strategies
16:24 Effective Social Media Strategies Without Burnout
23:12 The Importance of Email Marketing
24:46 Conclusion and Next Week's Preview