How The Barn Nursery Bloomed into a Third-Generation Success Story | Cole Webster
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How The Barn Nursery Bloomed into a Third-Generation Success Story | Cole Webster
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In this episode of Spectruss Speakeasy, Sam sits down with Austin Webster, third-generation president of The Barn Nursery, to explore how a humble $1,500 roadside fruit stand grew into one of the top nurseries in the country. Austin shares fascinating insights about the plant industry—from seven-year topiary growing processes to managing over a million plants annually—and reveals how Chattanooga's unique biodiversity creates the perfect environment for their business to thrive.
Austin takes us behind the scenes of running a 60-year family business, including how they pivoted during COVID (turning challenges into unexpected efficiencies), their approach to customer service, and why small businesses can outmaneuver corporate giants. He also discusses The Barn's deep community roots through their nonprofit work with Lana's Love, supporting families affected by childhood cancer.
Whether you're a plant enthusiast, business owner, or Chattanooga local, this conversation offers valuable lessons on growth, adaptation, and the power of staying true to your roots while embracing change.