Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Darren McKee.

Darren started his career in the service industry in 2010 before working his way into corporate recruiting. He then spent time as an Operations Manager before transitioning into sales in 2017 where he worked his way through multiple enterprise AE roles and eventually became the Vice President of Sales and Strategic Partnerships for Skye, until starting his most recent and current venture as the founder of his own training and coaching business, where he teaches the art of LinkedIn and social selling.

It’s safe to say, Darren is absolutely crushing it and if you’re not already following his content or signing up for his coaching sessions, you should. In March of 2020 he had almost no presence on LinkedIn but today he’s got over 136,000 followers and he cranks out top tier content every day.

Needless today, I’m excited to get his thoughts on all that’s changing in B2B sales and find out what he thinks is working on LinkedIn and with social selling in 2025.

Before we get started, if you’re watching on YouTube, please take a moment to subscribe to the channel, like the video, and leave us a comment if you have questions or feedback. If you’re joining us from Spotify or Apple Podcasts, please drop us a review and let us know what you think of the episode. This is much appreciated, as it really helps to grow the audience.

Without further adieu, let’s dive in and get his thoughts.

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TOPICS:

00:00:00 Intro

00:03:54 Broken Outbound Model

00:10:12 What’s Working Today

00:18:05 Growth-at-all-Costs

00:25:35 AI in Sales

00:33:56 LinkedIn Content

00:47:29 Social Selling & Brand

00:50:14 Darren’s Coaching

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QUESTIONS:

1. Is traditional outbound sales broken, dead, or dying? If yes, how so?

2. What’s actually working for outbound sales today?

3. What are your thoughts on the Growth-at-all-Costs model?

4. What’s your take on AI in sales over the next 5-10 years?

5. What’s working (and not working) for LinkedIn content creation in 2025?

6. What do salespeople need to know about social selling and brand?

7. What are you working on and who should get involved?

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LINKS:

Darren’s Training: https://darrenmckee.co

Collin on X: https://x.com/collincadmus

Modern Outbound System: https://www.collincadmus.com/the-modern-outbound-system

Sales Coaching: https://www.collincadmus.com/sales-coaching

Founder Coaching: https://www.collincadmus.com/founder-coaching

Collin Cadmus Podcast: https://www.collincadmus.com/podcasts/collin-cadmus-podcast

Revenue Growth Blog: https://www.collincadmus.com/blog

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Sit back, relax, enjoy the episode, and thank you for listening, viewing, and subscribing.

Available on: YouTube, Rumble, Spotify, and Apple Podcasts.