Let me ask you something—what happens when someone lands on your nonprofit’s website? Do they feel welcomed? Inspired? Clear on what to do next? Or do they get overwhelmed by too many options, too much text, and not enough direction?

In this episode of The Million Dollar Nonprofit, Tom Kelly walks you through exactly how to transform your nonprofit’s website from a confusing digital brochure into a focused, high-converting experience that turns visitors into subscribers, donors, and long-term supporters. If your site has five “Learn More” buttons and zero action, this episode will show you why clarity—not more photos or paragraphs—is the real secret to online growth.

You’ll learn the Clear Path Framework—a simple 3-step system to identify your #1 goal, design a homepage that guides visitors (not overwhelms them), and create bold, compelling calls to action that actually get clicked.

You’ll also hear:

• How to choose your Core Path (the one action you want every visitor to take)
• Why most nonprofit websites are too crowded to convert—and how to fix it
• Where your CTAs should go, what they should say, and why size and contrast matter
• How to use AI to write your CTAs and layout copy (with examples!)
• The five-part homepage layout that keeps people scrolling—and taking action

If your website looks good but doesn’t work well, this episode is going to flip everything around.

Plus, stick around for a sneak peek at tomorrow’s episode: How to use AI chatbots on your site to reduce your team’s workload, answer donor questions, and improve your online experience.

Want the Clear Path Framework, homepage wireframe, and CTA swipe file? DM the word “AI” and get the full Nonprofit AI Growth Playbook.