What if the real reason no one’s buying isn’t your offer — is because of your name? In this episode, Perry and Emma tear into the overlooked strategy of naming: from brand names, product names and why your company name might be the least important. Most entrepreneurs get it dead wrong and Perry reveals his approach to naming million-dollar products, while Emma digs deeper on how renaming your product can reposition your brand overnight. Or maybe you don’t have to, maybe you can just shorten it, find out why in this episode. If your business, product, or funnel name isn’t creating curiosity, clarity, and confidence, you’re not just being ignored — you’re being forgotten.

Drop a listen in before you name another thing and watch out for the free tool that we always drop at the end!

(00:00) Meet the Hosts: Perry Belcher and the Wizard of Ops

(01:16) The Importance of Naming in Business

(02:27) Strategies for Effective Product Naming

(03:47) Case Studies and Examples of Successful Naming

(08:05) The Role of Colors and Fonts in Branding

(21:33) Rebranding and Its Impact

(23:45) The Restaurant Rebranding Dilemma

(23:57) Creating NewCo: Perry’s Naming Strategy

(24:51) The Power of a Name Change

(25:09) Naming Mechanisms: The Sterile Coil Process

(25:52) Rapid Growth and Challenges

(27:52) Success Stories Renaming Businesses

(28:40) The Importance of Customer Contact

(31:25) The Value of a Strong Brand Name

(32:08) Focus Groups vs. Buyer Tests

(35:58) Red Bull and Vodka, Perry’s Favorite Drink

(38:03) Final Thoughts and Resources

Resources:

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Join the Ignite Mastermind - https://ignitemastermind.org/

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