This isn’t just another business episode. It’s a behind-the-scenes look at how Freeman, one of the most iconic names in live events, is rewriting the playbook on what it means to lead with purpose, push boundaries, and still keep people first.

With 250 million attendees reached each year, Freeman doesn’t just produce events, they shape global experiences. From NATO’s 75th Anniversary Summit to over 4,500 clients worldwide, Freeman’s legacy is grounded in courage, clarity, and culture. Now, they’ve captured their formula for high-impact leadership in their new book: Inside LIVE Events: Your Playbook for Mastering the Experience.

In This Episode:
Host David Alexander welcomes back two powerhouses:

• Carrie Freeman Parsons – Chair of Freeman and a fearless voice on empathy-driven leadership
• Bob Priest-Heck – Immediate Past CEO of Freeman and a strategic force behind innovation at the firm

Joining the conversation:

• Dr. Lauren Cohen - (Harvard Business School) breaks down the family business mindset that fuels Freeman’s long-game.
• Sherry Huss, Freeman’s Head of Community returns to talk about the innovation and leadership culture at Freeman

Topics You’ll Care About:

• Leading under pressure while staying grounded in values
• Why empathy is the ultimate business advantage
• Creative briefs that drive clarity and execution
• Using data to design meaningful, segmented experiences
• Creating longterm value through digital strategy and bold planning

The Bottom Line:
If you’re building something that matters this is your blueprint. Whether you lead a team, a company, or a cause, Inside LIVE Events gives you the tools to lead with focus and values.

Explore the book: Inside LIVE Events: Your Playbook for Mastering the Experience
Discover Freeman: www.freeman.com
Connect with David: www.davidjalexander.com