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Join us for an exciting episode of the Rectified podcast as we sit down with Bastien Poulain, the founder of 1642, Montreal's first original soda brand.

Poulain shares his entrepreneurial journey from naming challenges and rebranding, to penetrating the saturated soda market against industry giants. Discover the inspiration behind 1642, the importance of local identity in brand-building, and the meticulous efforts that went into developing a distinctive product that stands out for its quality and Canadian roots.

Poulain also opens up about his valuable experience on Dragons' Den, leveraging social media, and successfully navigating the complex landscape of distribution and financing. Tune in for a comprehensive discussion on innovation, perseverance, and the strategic moves that propelled 1642 to success. Don’t miss out on this inspiring entrepreneurial story!

1642 Website: https://en.1642.ca/

Bastien on Instagram: https://www.instagram.com/bastienpoulain/

1642 on Instagram: https://www.instagram.com/1642.ca/

1642 Facebook Group: https://www.facebook.com/groups/3113798508655433

Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/sandydedeian/

⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/

📚Books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY