Blending Stats and Storytelling: Carole Bonner on Research with Heart
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Blending Stats and Storytelling: Carole Bonner on Research with Heart
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In Episode 3 of the IBI Team Podcast Series, researcher Carole Bonner shares how she bridges academic rigor with real-world business needs. From data modeling and design to grandkids and graphic storytelling, Carole reflects on the evolving role of research, the power of empathy, and how a good infographic (or a great focus group) can re-energize your work.
We chat about:
- How Carole blends data, design, and storytelling in her research
- What she's learned from diving into focus groups and field insights
- Why the best career advice she ever got was to “find the question behind the question"
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