How Startup Names Went from Fun to Frustrating
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How Startup Names Went from Fun to Frustrating
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Startup naming trends have evolved over recent years, showing distinct patterns. Early naming trends (2016-2017) featured misspellings as founders sought unique names by altering existing words. Animal names gained traction from 2017 to 2018, combining animals with descriptors to create playful names, reducing legal risks and allowing for appealing logos. From 2018 to 2019, companies began using made-up words to convey professionalism with names like Trustology and Locomation. The period of 2019 to 2020 saw a shift to straightforward names reflecting the services offered, such as Grow Credit and New Age Meats. During the pandemic (2021-2022), startups adopted suffixes like “ly” and “ify” to stand out amid a saturated market. By 2023-2024, the naming landscape became more conventional, with many names already taken and successful companies using serious-sounding names, limiting creativity. While a cautious approach prevails, some old trends persist, indicating a possibility of returning to more playful naming conventions.
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