WNBA franchises are a slam dunk in this iffy economy
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WNBA franchises are a slam dunk in this iffy economy
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The WNBA’s first expansion team in 18 years, the Golden State Valkyries, played its first game last week to a crowd of 18,000 fans. Though this uncertain economy may not be ideal for most new businesses, professional women’s basketball is soaring to new heights: three brand-new teams joined the league this season. In this episode, why WNBA franchises are emphasizing community over star power to attract new fans. Plus: falling international student enrollment is bad news for the job market and locals push back against lithium mining in the Andes.
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