
Ep# 221: Tea, Touch, and Transformation: A Community Mission at Arash Massage
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What makes Arash Bains with Arash Massage a good neighbor?
Massage therapy is often viewed as a luxury, something we indulge in on special occasions or when our muscles scream loudly enough. But what if regular bodywork could be transformative healthcare that addresses not just physical pain, but our chronically overstimulated nervous systems?
Meet Arash Bains, owner of Arash Massage in Asheville, North Carolina, who's redefining what massage therapy can be. With a background in economics and spa management, Arash observed the limitations of the "turn and burn" approach of traditional spas—where efficiency and profit margins often override therapeutic outcomes. This realization inspired him to create something different: a "luxury healing sanctuary" where everyone deserves to be treated like royalty.
What makes Arash Massage unique? It begins with a tea ceremony—a ritual creating space for genuine connection before any hands-on work. This thoughtful approach acknowledges the inherent vulnerability of bodywork and establishes trust. By understanding clients holistically—their stressors, emotional state, and support systems—Arash delivers more effective treatment targeting not just muscles but the nervous system itself. The results speak volumes, with clients often reporting they "haven't rested like that in years."
Even more remarkable is Arash's commitment to community service. When Hurricane Helene devastated Western North Carolina shortly after he launched his business, Arash provided free massages to exhausted emergency workers and discounted services to affected residents. This community focus continues today through his Community Care Project, making therapeutic massage accessible to those who need it most, regardless of economic circumstances. As Arash puts it, "If you can't pay and you need to pay zero dollars, that is perfectly fine, because you deserve quality access to quality care."
Ready to experience the difference between a massage and a healing sanctuary? Visit www.arashmassage.com or find @arashmassageasheville on Instagram to learn more and book your session.
To learn more about Arash Massage go to:
https://www.arashmassage.com/
Arash Massage
828-222-3731