Struggling to market your creative business or attract high-quality clients? In this episode, we join Jodie Brown who walks through the exact steps to define your ideal client, clarify your brand message, and choose the right marketing channels to grow your business. Learn why niching down helps you stand out, how to stop overthinking your content, and how to use repetition to build reputation. Whether you're a hairstylist, salon owner, or creative entrepreneur, this episode will help you simplify your strategy and create marketing that actually works.

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Key Take-aways:

1. When you find there is a need to solve, that’s what shapes your marketing message.

2. Some people get confused with the type of clients they want to have vs the type of clients they’re already attracting.

3. You attract what you project.

4. Identifying your ideal client is a fundamental must do.

5. Who are you talking to and what problem do you solve or what desire do you want to facilitate?

6. Why you? What is the unique way you’ll solve your clients problems?

7. When you get those answers defined then you can choose your marketing channels.

8. Most businesses get hung up because they don’t get specific enough. Niching down will always help you stand out.

9. A common mistake businesses make is thinking the can’t post the same thing twice.

10. Marketing isn’t about saying 100 different things, it’s about saying 1 thing 100 different ways.

11. Repetition equals reputation.

12. Marketing yourself as a generalist can be harder, focus on the experience.

13. Three areas of focus to be successful in marketing your business are: website, Instagram, and email list.

14. The first step before coming up with a strategy is gaining clarity on your brand story.

15. Add a CTA (call to action) in your bio with an easy & structured way to guide visitors into clients.

16. Pinning a post with all of your important information is helpful as well.

17. Once you have clarity in your brand, have a structured way of funneling visitors into clients, then create your content plan.

18. Content is about bringing the foundations to life.

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