
10 Lessons from My Failed Startup: A Founder’s Raw, Unfiltered Journey” EP#07
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In this deeply personal episode of Business Hook with Noel, I open up about one of the most painful — and most powerful — experiences of my entrepreneurial journey: the failure of my first startup.
No fluff. No glorified pivots. Just 10 brutally honest lessons learned from the front lines of failure.
From choosing the wrong co-founder and ignoring cash flow, to launching too late and marketing too little — I break down what went wrong, why it matters, and how you can avoid making the same mistakes.
Whether you’re a first-time founder, a startup veteran, or just curious about the raw truth behind the pitch decks, this episode is packed with real talk, reflection, and resilience.
📌 Key takeaways:
Why passion isn’t enough
The importance of validating problems, not just products
How to handle burnout, shame, and walking away with dignity
And why failure can be your greatest startup MBA
If you’ve ever stumbled, struggled, or silently wondered “am I the only one?” — this episode is for you.
🎧 Listen now. Learn from failure. Build better