SOSTAC® Guide to your Perfect Digital Marketing Plan Audiolibro Por PR Smith arte de portada

SOSTAC® Guide to your Perfect Digital Marketing Plan

2025

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SOSTAC® Guide to your Perfect Digital Marketing Plan

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 SOSTAC® Plans 2025
This short book has changed the work lives of so many marketers and business owners over the years.
Professonials simply love SOSTAC® Planning methodology – primarily because of its simplicity and secondarily because of its logical information/intelligence based decision-making. It also delivers a reassuring sense of order in this chaotic digital (and now AI) world.
It delivers success. Growing businesses, winning pitches, getting jobs, making better decisions and boosting results in many aspects of business and even personal plans. See the reviews here on Amazon, or on sostac.org.

What’s New in SOSTAC ® 2025
In addition to showing you how to ask great questions, make better decisions and write the perfect plan (with a chapter dedicated to each of the 6 sections of SOSTAC® Plans), this the 10th edition and is very special. Why?

This 2025 edition is called the AI Edition because I’ve added in AI throughout the book including the Advantages and Disadvantages of AI; 3 AI Waves; 4 AI Limiting Factors; The Essence of Ethics being central in AI; How AI’s Virtuous Cycle is key to leveraging AI; How all conversations are data; AI is applied in each section of a SOSTAC® plan (other than the Objections section). AI tools, tips and warnings are spread throughout the book.

AI examples – some working well and some not so well (including a sad software glitch in a married wife-bot). Cartoons from the renowned business cartoonist, Tom Fishbourne (The Homogeneity Disadvantage of AI) and the emerging AI cartoonist, Jen Sorensen (comparing AI’s Model Collapse to Mad Cow Disease) - are also included.

Situation Analysis Chapter new material includes the Law of Accelerating Returns; The Singularity Moment; the Age of Augmented Intelligence; CMO Twins; Agentic AI;
Industry 5.0 and Google/Bard’s $100B AI Launch Error; NYT suing OpenAI;, racist bots and more.

The Strategy Chapter separates Product Portfolio Strategy from Single Product/Line Strategy. Focussing on Single Product Strategy and, in particular, the 9 Key Components to consider when developing your own marketing strategies or digital marketing strategies – with some fresh examples e.g. Instagram’s failed repositioning strategy.

The Tactics Chapter includes changing the marketing mix e.g. moving car distribution/sales from industrial estate depots to your lounge (VR Showroom for EVs); wile AI and Telesales help to generate new products.

The Actions Chapter introduces AI Into the Workflow and emphasises the importance of asking great questions/writing great prompts e.g. AI Fails Telecom Company when Trying to Reduce Churn (by using the wrong poor prompts/questions).
Finally, the Control Chapter identifies the Top 2 mistakes companies make when Integrating AI into the Workflow; Ensuring your chatbot is under control; Is your Agentic AI under Control?;
AI Governance playbook.

Tools and prompts are also suggested including Askpot.com, Crayon.co, buzzsumo, similarweb, internet archive, as well as the higher profile LLMs.


The SOSTAC® Certified Planners online portal is now open for those that want to become SOSTAC® Certified Planners.
Visit https://www.SOSTAC.org to register, download manuals drawn from this book, watch the videos, take the quizzes, and take the online, open-book, multiple-choice case study assessment. Upon attaining a minimum of 60%, the applicant receives a personalised SOSTAC® Certified Planner certificate. See http://www.PRSmith.org/SOSTAC (PR Smith's personal website) for more visit https://www.SOSTAC.org
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