In this dynamic two-part feature of Empire Builders, host Tommy Yionoulis dives into the iconic legacy and bold future of Potbelly Sandwich Works, interviewing two major players shaping its resurgence: Lynnette McKee, SVP of Franchising, and Hampton Keil, a second-generation franchisee with deep family ties to the brand.

In Part 1, we explore the history and rebirth of Potbelly, from its 1977 origin as an antique store serving sandwiches to a beloved public brand with over 440 locations. Lynnette shares how Potbelly's franchising efforts, once stagnant, have been reignited under the leadership of CEO Bob Wright, driven by a strategy focused on quality, tech, systems, people, and franchise growth.

Hampton, whose father expanded Potbelly into a national name, reflects on his family’s return to the brand after a decade away, now operating stores in Maryland and Northern Virginia. He shares both nostalgic ties and fresh perspectives on running a modern franchise in a rapidly evolving food industry.

In Part 2, the conversation zooms into real-world franchise operations — from selecting ideal candidates to the launch of a compact store prototype aimed at boosting ROI through reduced costs and optimized layouts. Lynnette outlines Potbelly’s “three-legged stool” evaluation method for franchisees: financial strength, operational know-how, and business acumen.

We also unpack the power of trust and alignment between franchisor and franchisee, illustrated by war stories, hard-won lessons, and examples of Potbelly’s hands-on support model. Hampton recounts chaotic opening weeks, break-ins, and HVAC meltdowns—but also how Potbelly’s culture, systems, and corporate team helped weather the storms.

Listeners will gain insight into:

• Why Potbelly’s brand identity still centers around the iconic stove and heartfelt service
• How “The Potbelly Way” infuses franchise culture, hiring, and team development
• The newly launched “50/50 Incentive” for multi-unit developers
• Franchisee financial expectations and why net worth is about more than dollars
• The shift from one-off units to cluster development and strategic expansion
• Hampton’s advice for future franchisees — and how to reach him for opportunities in the DMV area

Whether you're a seasoned operator or considering franchising for the first time, this powerful double-episode delivers transparency, wisdom, and a candid view into what makes Potbelly a compelling comeback story in the world of food and franchising.

Links And Resources:

• Potbelly
• Potbelly on Linkedin
• Hampden Keil on LinkedIn
• Lynette McKee on LinkedIn

• Tommy Yionoulis on Linkedin
• OpsAnalitica

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